- Setting out on the first mission with #BeatTodayTogether Auction. Throughout the week, Garmin’s top smartwatches are showcased in an auction on Garmin Thailand’s Instagram to raise donations for the purchase of medical supplies to help COVID-19 patients.
- Reinforcing the campaign with #BeatTodayTogether Challenge, another activity to support Thai people in their journey toward a healthier lifestyle and encourage them to show their care for others on social media in order to build long-term health goals together.
- Highlighting the importance of continuous health monitoring with the top five health indicators on Garmin’s smartwatches to help people improve and maintain a long-term healthy lifestyle.
Garmin Thailand, under the brand message ‘Every Beat of Life’ that aims to provide innovations for every lifestyle, continues to carry out its social mission through join forces with celebrities and artists, led by the active lifestyle presenter Nine-Naphat Siangsomboon; alongside Tao-Somchai Khemklad, Toey-Pongsakorn Mettarikanon, DJ-Push Puttichai Kasetsin and Toon-Artiwara Kongmalai. Garmin is organizing #BeatTodayTogether fundraising campaign for the purchase of medical supplies to help COVID-19 patients through two campaign activities:
1) #BeatTodayTogether Auction, an organized auction of the 5 Garmin smartwatches via live stream on Garmin Thailand’s Instagram and 2) #BeatTodayTogether Challenge, another activity that invites Thai people to start exercising during their time off at home and to pass on their care for others, in order to create long-term health goals together. The top five health-monitorin features on Garmin’s smartwatches are also highlighted to help people build healthy habits in the long-term.
Mr. Sky Chen, Director of Garmin Thailand, said: „As a result of the COVID-19 outbreak in Thailand, there is a constant increase of new patients and cumulative cases, resulting in a lack of medical supplies and various necessary items. Garmin Thailand operates our business using innovative approaches to deliver better health and quality of life for Thai people. We want to be a part of this by joining forces with renowned celebrities and artists to help Thai people in this crisis through #BeatTodayTogether campaign. During this work from home period, we have seen that people tend to spend more time on social media, which is such an important tool that can connect us together as a society. Therefore, with the use of an online platform and our products which provide continuous, long-term health insights for people, we will be able to gather forces to fight the COVID-19 crisis and leverage our expertise in health science to help Thai people during this crucial time.“
The #BeatTodayTogether campaign is carried out via two main activities:
- #BeatTodayTogether Auction. This smartwatch auction is held on Garmin’s Instagram page, making it a channel where Thai people can contribute to all the hard-working medical staff and COVID-19 patients who need urgent treatment. This auction activity under the #BeatTodayTogether campaign is organized by Garmin with a joint force of five of Thailand’s renowned celebs and artists, including Nine-Naphat Siangsomboon, Tao- Somchai Khemklad, Toey-Pongsakorn Mettarikanon, DJ-Push Puttichai Kasetsin and Toon- Artiwara Kongmalai, and inviting social media users to take part in helping people that have been affected by the third wave of COVID-19 outbreak through the auction of the top model smartwatches. Five Garmin’s smartwatches are auctioned off, including two units of FORERUNNER 745, two units of FĒNIX 6 PRO SOLAR, and one unit of FĒNIX 6X. All the proceeds will be donated directly to the interested hospitals or foundations. Garmin has complied a channel to select from hospitals or foundations that are the distribution centers for all parts of each region to treat the COVID-19 cases in Thailand without any expense deduction.
- #BeatTodayTogether Challenge. An organized challenge activity that encourages all Thai people to exercise, develop long-term health protection, and motivate those around us to take care of their health by inviting our loved ones to post pictures of their healthy habits on social media. To kickstart this activity, Garmin created a special and exclusive challenge from four Garmin coaches, so people can enjoy “Working (Out) From Home” during this period. There will also be more activities throughout the month, for those interested can follow for more information at Garmin Thailand Facebook page.
Mr. Chen believes that “With competitively strong battery life and various health data, Garmin smartwatches could help people monitor continuous health trends including SpO2, Heart rate, Respiration rate, Stress level and so on. Garmin believes people should understand self-health trends and changes throughout a continuous and long-term pattern monitoring, rather than single and absolute values. Especially with the current pandemic, the continuous monitoring could provide a better insight into your health status and even help you notice changes in your health earlier on. The five vital indicators for your health include: 1) SpO2 – Blood oxygen measurement with Pulse Ox blood sensors, which are amongst the most reliable devices used for measuring blood oxygen saturation and most related to the respiratory tract and cardiovascular conditions. 2) Heart Rate – An effective indicator of one’s physical condition. 3) Sleep Monitoring – Garmin’s sleep quality detection feature helps improve sleeping habits and guides users to a stronger immune system. 4) Respiratory Rate – Respiratory rate detection feature. 5) Stress Monitoring – With the ongoing pandemic, many of us are facing higher level of stress, especially the accumulated stress that comes without knowing, which causes negative impact on our body. If we understand our own health trends, we can plan our exercise more efficiently and take care of our health better in the long term. This is the key to a healthy physical and mental health and will keep us away from any illness.“
„With the success of #BeatTodayTogether campaign, including the fundraising auction and health awareness activities, on behalf of Garmin Thailand, we would like to thank all Thai people for their supports and those who are a part of this goal to help everyone through this epidemic crisis together. Garmin believes that all the support from the Thai people will be another important force in helping our country to overcome this pandemic crisis. We would like to send our support to all the patients fighting with the COVID-19 and all medical personnel. We truly hope that everyone will stay physically healthy with a strong mind in every beat of their lives,“ stated Mr. Chen.
