As part of the star-studded 2023 Holiday Campaign, global company Foot Locker – part of Foot Locker, Inc. (NYSE: FL) – today unveils its new global platform, “The Heart of Sneakers.”
“The Heart of Sneakers” celebrates sneaker culture and highlights Foot Locker’s pioneering role in the community. Sneakers are more than just shoes – they embody a way of life, at the heart of which Foot Locker is the „home“ for sneakers of all kinds. Foot Locker’s dedicated store employees, known as “stripers,” connect a wide selection of shoes with passionate sneaker fans. “The Heart of Sneakers” is an ongoing platform that will be an integral part of future media campaigns, online and in-store events, community events and much more.
“For almost 50 years, our authentic relationship with sneaker culture and our stripers has been the magic behind Foot Locker,” emphasizes Kim Waldmann, Global Chief Customer Officer at Foot Locker. “The Heart of Sneakers global platform, developed in collaboration with our advertising agency Preacher, puts Foot Locker at the center of the international community. This is how we offer sneaker fans a unique experience that is only available at Foot Locker.”
Foot Locker starts the 2023 holiday season
In parallel with The Heart of Sneakers platform and at the start of the festive season, Foot Locker presents the Christmas 2023 campaign. With an impressive selection of NBA talent, Foot Locker cements its leadership position in basketball and sneaker culture. The campaign is created in collaboration with stars such as Kevin Durant and Nike, LaMelo Ball and PUMA, Anthony Edwards and adidas, Steph Curry and Under Armor as well as the American musician Enisa. They all work with Foot Lockers stripers to fuel the holiday hype.
Whether it’s an everyday task or celebrating a new fit, stars know they can count on the Stripers to bring the hype and joy this holiday season. Foot Locker’s Stripers are at the heart of the shopping experience, as sneaker enthusiasts around the world have long valued them as trusted experts.
For more information about the campaign, follow @footlockereu and @footlockergermany on social media.
