It’s that time of the year again: Eurovision Song Contest is just around the corner! On this joyous occasion, we have joined forces with none other than Eurovision heavyweight, bookies & crowd favorite Daði Freyr to produce a new series of our exclusive and limited (200 pairs only!) ARTIST COLLECTION socks. These limited edition tailor-made socks are available from today in our Better Things Merch Shop. Get a pair and support Daði & his band Gagnamagnið ahead of their performance at the Eurovision Semi-Final in Rotterdam on May 20th! Because 100% of the sock profit goes to the artist.
Daði was supposed to represent Iceland at the ESC last year. Although the contest didn’t go ahead in light of the pandemic, this didn’t stop Daði from becoming a global pop phenomenon when his ESC entry song „Think About Things“ and its dance routine became one the biggest viral hits of the year, with over 75 million streams and endorsements from celebrities such as James Corden, Jennifer Garner, Russell Crowe and P!nk. TIME named it as one of the top 10 songs of 2020. This year Daði is returning with a new banger, with Eurovision glory for Iceland in his sight!