Presented as part of the Men’s Fall/Winter 24-25 Collection, ETRO TRADITION is a new chapter in modern formal attire, expressing the brand’s multifaceted vision of male elegance, which, in recent months, has also introduced the Made to Order service, Etro Unique.
The tailored selection of garments reimagines the House’s rich heritage with a refreshingly modern and artful aesthetic. Impeccable constructions, luxurious fabrics, and a diverse color palette of natural hues and eclectic tones define the collection, all infused with Etro’s signature style.
The iconic Paisley motif, a distinctive and recurring element of the collection, is skillfully incorporated into prints, linings, and contrasting details, seamlessly merging the brand’s legacy with its remarkable ability to contemporize tradition.
The new lineup reimagines the very foundations of masculine style, featuring suits with blazers and double-breasted jackets, regular-fit shirts, ribbed knitwear, double-pleated trousers, and essential outerwear, including coats, pea coats, and shearling jackets in both short and long versions.
Dense wools, luxurious cashmere, exquisite blends, and supple leather are used to shape versatile and comfortable silhouettes. Meticulous attention to detail is evident in the hallmarks of fine tailoring, such as Melton collars, intricate stitching on shoulders and lapels, AMF stitching, handmade welt pockets, and personalized buttonholes.
The color palette draws inspiration from the sophisticated hues of winter, encompassing both light and dark earthy tones, timeless shades of midnight blue and urban gray, and vibrant pops of light blue, pink, and magenta. Coordinating scarves made from pure cashmere complement the look.
ETRO TRADITION embodies the essence of the fashion house, deeply rooted in its DNA and origins. Founded in 1968 as a textile production company dedicated to men’s clothing, Etro continues to pioneer fabric research and innovation, consistently pushing the boundaries of sartorial excellence.
