EMRE CAN IS BALR.’S NEW BRAND AMBASSADOR

German football star Emre Can is BALR.’s new brand ambassador. The player of Borussia Dortmund is featured in the brand’s latest campaign „Through the eyes of a BALR.“ that will be launched on April 13.

THROUGH THE EYES OF A BALR.

We all dream of the life of a BALR. And for some, through hard work and perseverance, this dream has become reality. It’s a small, select group and superstar Emre Can belongs to that group. The campaign takes a look through the eyes of Emre Can, showcasing his lifestyle, his ambitions, his love for fashion and football and shows why BALR. and Emre are inextricably linked to each other. It’s the world where football and fashion meet. Emre Can:

“ BALR. embodies the mindset that I have: work hard to achieve greatness. It pays off both on and off the pitch and BALR. is the brand that reflects that. I’m thrilled to be able to share my passion for fashion with this partnership.“

GERMANY IS NEXT FOR BALR.

Juul Manders, CEO of BALR. says: „Emre is known for being well-dressed, he’s able to play any position on the pitch and he’s a beloved player across the world. All in all, he is the perfect example of a BALR. and we’re extremely excited to work with him.“ After generating a genuine hype in BALR.’s homecountry The Netherlands, the brand has now set its sights on Germany. BALR. opened its first flagship store in Germany in 2019 and has seen spectacular growth within the German market. Partnering with Emre Can is a next step in growing BALR.’s presence in Germany.