Eastpak Brand Campaign 2024: Built To Resist

Built upon the foundation of its Built To Resist ethos, Eastpak proudly introduces its 2024 brand campaign featuring cosplay, an invitation to break free from the ordinary and embrace the true you or whatever version you want to be.

Since 1952, Eastpak continues to evolve its products through innovative collections and collaborations with artists and designers, creating endless opportunities for creative self-expression while empowering positive movement.

Disrupt the monotony of your daily routine with the bags and accessories you carry. Embrace your unique personal style or channel your alter-ego with iconic styles in colors and designs beyond your imagination. Because this is how you resist the dullness of reality through fantasy.