DIESEL presents its new men’s fragrance D RED, which inspired creative director Glenn Martens to capture the distinctive masculinity of today.
D RED is an invitation to escape the here and now and go beyond your own limits. A touch of D RED transports you to a moment of celebration, a new place for the uninhibited and those hungry for experience: The D RED man is a real original. He is curious, creative, bold and open-minded, representing a generation not bound by the status quo, exploring underground culture and making connections wherever he goes.
D RED is about evolution, imperfection, youth, openness and embracing the values of defiance, inclusivity and masculine positivity that have been restored and reinvigorated during Glenn Martens‘ tenure. A powerful fusion results in an invigorating attraction that can only be defined as „Hot Freshness“. Smell it, feel it – an eye-opening, contact-rich experience in an anti-conformist world.
D RED was developed by perfumers Shyamala Maisondieu and Marypierre Julien (Givaudan). „Hot Freshness“ is an olfactory sensation created by a hypnotic contrast of fresh top notes, pure heart notes and sensual base notes that combine with ecstatic intensity in the Eau de Parfum. The top note of red grapefruit is the trigger for the fresh kick, which is further enhanced by the stimulating masculinity of geranium. The aromatic scent is made with sustainably sourced, pure and fresh bleached lavender from Provence in France, which invigorates the heart notes and gets the blood pumping – firm and robust like the potential of a new morning thanks to the aldehydes it contains. The base note is hot with a sensual sandalwood accord that mixes with the intense amberwood accord.
D RED by DIESEL packaging is made from recycled glass and reflects the new evolution of the signature D by DIESEL bottle. The design is reminiscent of the iconic „DIESEL For Successful Living“ logo, as if it had been crushed and crumpled in the fist, literally leaving its mark. Embodying DIESEL’s iconic brand color, the red of the bottle glows with a seductive intensity, creating the optical illusion that the perfume itself is a vibrant crimson red that contrasts with the charcoal gray industrial cap attached to the rivets of a pair of Diesel jeans remind.
