Dickies, one of the world’s leading workwear brands, and Amsterdam-based skate platform Pop Trading Company have come together for the first time on an exclusive apparel and accessories collection.
The offering explores the paradox of aesthetics and function. Dickies has historically catered to the functional needs of tradespeople and has become widely adopted by skaters as the clothing brand of choice for its durability and performance, while Pop Trading Company responds to the demands from its community for skateable garments. The utilitarian solutions from both parties have evolved to become sought-after aesthetics in their own rights.
The collaboration’s main campaign imagery and lookbook feature Pop Trading Company’s team of skaters shot by Maxwell Tomlinson, with distinctive styling of the collection done by Stephen Mann.
Dickies’ iconic workwear products like the Eisenhower Jacket, Work Pant and Work Shirt have been reimagined. The Eisenhower Jacket has a pocket on the back as an extra design element, the Work Pant offers a loose fit, and the quarter-zip adds a new flair to the famous Work Shirt. The collection features two elevated fabric choices, an off-white linen mix cotton and crinkled brown nylon for a contrasting premium workwear look.The collaboration merges the fit of both brands to create a relaxed-fit aesthetic.
The collection sets itself apart with subtle details, like woven information labels displayed on the outside of the garment rather than the inside, creating stylish pieces from labels designed for functional purposes.
