Eyebrows are the hairs that are quickly forgotten in the beauty routine, but frame the face and, with a little styling and care, immediately make us look more alert. For everyone who doesn’t feel like an expensive brow lift or prefers a more natural look, here’s the solution: The beauty brand DEDIC[:AZ]ION, founded in 2024, is completely dedicated to eyebrows and enables wow brows in no time.
The founder and beauty expert Antje Zimmermann has over 17 years of experience as a trained hairdresser and make-up artist in film and television and in 2017 she fulfilled a long-awaited dream: her own beauty concept store TANTJE in Cologne, where she uses her know-how every day. how she passes on to her customers. That’s where her dedication to eyebrows began, which after years of development led to the founding of the brand DEDIC[:AZ]ION
The launch was with the signature products “the brow styler GEL” and “the brow styler WAX”, which offer the perfect solution for every hair type, every desired look and preferred hold thanks to two different consistencies. In addition, the line has now been expanded to include “the brow styler POMADE” and the “facial eyebrow RAZOR”, which are available in four colors.
DEDIC[:AZ]ION stands for dedication, more precisely for dedication to yourself. The range and the ingredients used are deliberately kept to the minimum. Antje’s mission is to offer added value with her products, uncomplicated support in everyday life and a perfect result in just a few simple steps – so that bad brow days are now a thing of the past.
Out of dedication to yourself – vegan, genderless and multifunctional
the brow styler GEL
Strong hold for unruly, downward-growing eyebrows: The transparent gel with a two-sided brush tames the eyebrows, fixes and shapes the hairs and gives strong hold all day long without weighing them down. The result is a naturally lifted look with a matte finish. At the same time, the eyebrows are provided with an extra dose of care with vitamin E and hydrating castor oil.
the brow styler WAX
The transparent wax is perfect for finer eyebrows with a natural curve and ensures a sleek, lifted and satin finish. With the help of the versatile applicators with a separate brush in the lid, the brows can be combed and styled differently depending on your taste – from fluffy to a laminated look.
the brow styler POMADE
For a particularly expressive look: The creamy, highly pigmented pomade fills gaps in the eyebrows and lasts all day thanks to the smudge-proof and waterproof formulation. Innovative design with separate pomade and brush for hygienic and simplified application. The pomade is available in four different shades from soft brown to black brown and can be optimally combined with wax and gel
facial eyebrow RAZOR
With the razor made of sustainable zinc alloy, the brows can be easily and gently shaped and styled into the desired shape. Fine facial hairs and dead skin cells can also be removed with the tool, the skin is gently exfoliated and an even, radiant complexion remains. Equipped with a high-quality blade made of stainless, durable steel, specifically designed to provide a precise and close shave without irritating the skin. Suitable for wet and dry shaving.
