The inclusive cruelty-free makeup brand CTZN Cosmetics launches in Germany
Introducing, CTZN Cosmetics, the award-winning makeup brand that sets new standards in inclusivity for the beauty industry redefines beauty as a platform to enhance cultural awareness
New York City & London, September 2021 – A brand that offers the widest collection of nude lip shades in the beauty industry, CTZN Cosmetics announced that they will launch in Germany .
CTZN Cosmetics was launched in the US in May 2019 by sisters Aleena Khan (Head of Marketing & Branding), Aleezeh Khan (Head of Operations & Logistics) and Naseeha Khan (Head of Product Development), who noticed the lack of diversity and inclusivity in the beauty industry.
Born in Los Angeles, raised in Dubai, living in London at times and with South Asian ethnicity – the Khan sisters have always identified as citizens of the world. They recognized that the South Asian middle brown skin tone has often been underrepresented in the beauty industry – from campaign imagery, to product formulations lacking the correct undertones.
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“ Our ‚why‘ is to empower all citizens of the world to feel seen. As a person of color, it can easily feel like you’re in a one-way relationship with the beauty industry, passionately supporting brands that are not showing you love in return! Every beauty consumer should feel equally considered when shopping at a beauty retailer, and it’s our mission to ensure that!” – Aleena, Aleezeh and Naseeha Khan (Founders CTZN Cosmetics)
Together, they embarked on a mission to build an inclusive makeup brand, that needed to be genderless and catering to all skin tones. All CTZN Cosmetics products are also 100% vegetarian, cruelty free, paraben and talc free while guaranteeing a perfect match for every skin tone.
Whether it is 25 shades for all, or 1 shade proven to be universally flattering – CTZN Cosmetics aims to offer consumers every staple they would need for their makeup kit – but in their perfect shade. CTZN’s hero product is its revolutionary NUDIVERSAL Lip Duo: a double-ended product with matte lipstick and lip gloss – available in 25 shades of nude. Customers can find their perfect shade in under a minute, using the GET MATCHED quiz on the CTZN Cosmetics website.
As part of its diverse approach and aim to enhance cultural awareness, CTZN Cosmetics launched “Culture-torial” – a makeup tutorial where customers can learn about different cultures while watching how a makeup look is being done.
The CTZN Cosmetics product range currently includes
NUDIVERSAL LIP DUO – a double-ended product with matte lipstick & lip gloss
LIPSTROKE – a long lasting Vegan lip liner
GLOBALM – a dewy, lightweight balm that adds shine anywhere on the face
CTZN Gold – a warm gold eye-shimmer
