In celebration of Global Pride 2022, COS presents Love for all. A limited-edition collection featuring three unique designs made in collaboration with creatives from the LGBTQIA+ community: performance poet, trans-visibility campaigner and model Kai-Isaiah Jamal, directorZipeng Zhu, and musician and award-winning actor SOKO.
The exclusive collection incorporates the personal touch of each talent, celebrating their style and individuality. Using COS’ timeless, gender-neutral T-shirts as a canvas, Zipeng Zhu’s iconic, bold typography forms a rainbow smiley LOVE emblem, while SOKO incorporates music in her design, embracing the title of her powerful pride anthem, Oh, to be a Rainbow! A third T-shirt design – also available as a long-sleeved sweatshirt – reveals an original poem by Kai-Isaiah Jamal, whose work puts language to experiences that can be hard to express.
Shot by artist and fashion photographer Collier Schorr, the campaign features the creatives – and their partners, families, and friends.
Through this collaboration COS continues to champion the queer community and the work of charities by donating 100% of the collection’s profits to those who raise awareness of ongoing human rights issues.
For the third consecutive year COS will donate to Kaleidoscope Trust.
„We’re very proud to continue our partnership with COS, as they continue to offer an impressive and impactful example of the ways brands can meaningfully support and uplift organisations like ours. The work we do requires collaboration: we collaborate with human rights defenders across the Commonwealth to ensure they have the resources and support they need to create lasting change for LGBT+ people; and we collaborate with organisations like COS, who offer their platform, product and donations to ensure our work remains possible. As we continue to respond to the needs of LGBT+ organisations and activists across the Commonwealth, the support that COS so generously offers gives us and our partners the confidence to charge forward towards change.“
Phyll Opoku-Gyimah, Executive Director.
This year, for the first time, COS has also partnered with Choose Love, a UK-based charity that work to support refugees and displaced people all over the world, driven by a vision to create a world of love and justice for everyone.
„We are thrilled to have COS‘ support this Pride month. It’s our absolute honour to help provide vital care and support to LGBTQIA+ refugees and displaced people all over the world, including people affected by the Ukraine crisis and, thanks to this beautiful campaign, we can continue to do this work. There’s so much injustice in the world but we believe that when we choose love, for everyone, we make the world a better place, together”. Philli Boyle, Founding Member of Choose Love.
