Today, Canada Goose announces a collaboration with Brooklyn-based fashion brand KidSuper as part of its multi-year partnership with the National Basketball Association (NBA). Coinciding with the launch of the collaboration, Canada Goose’s newest Global Brand Ambassador, NBA All-Star Shai Gilgeous-Alexander, will also be announced. To launch the multi-year partnership with Gilgeous-Alexander, he appears as a protagonist in Canada Goose & NBA’s global campaign with KidSuper. Known for his outstanding skills on the court, Gilgeous-Alexander has also made an impact off the field, being named GQ’s Most Stylish Man of the Year in 2022.
The limited-edition Canada Goose & NBA collection with KidSuper is a testament to building communities through art, culture and sport and a bold and energetic take on streetwear – all infused with KidSuper’s unique design approach and Canada Goose’s iconic craftsmanship and warmth. Artist, designer and KidSuper founder Colm Dillane’s original, maximalist creations embody creativity and fun, often embellished with his own figurative paintings and drawings that capture the energy of eclectic and cultured communities.
Colm Dillane, the mastermind behind KidSuper, is best known for his role as guest designer for the Louis Vuitton menswear show last year.
The Canada Goose & NBA Collection with KidSuper invites fans to explore through KidSuper’s unique perspective. The limited-edition capsule collection inspires a childlike sense of curiosity and is presented in bold, energetic and innovative designs that explore the natural world and the joy of a close-knit community.
The original art of Colm Dillane of KidSuper takes center stage in the collection, with pieces showcasing two unique works. The first, ‚Purple Crowd‘, depicts an abstract group of excited fans in a stadium and celebrates human connection through sports in celebration of the 2024 NBA All-Star Game. The second, ‚Landscape‘, depicts snowy mountain peaks with frozen waters and exemplifies Canada Goose’s philosophy of living outdoors.
