CALVIN KLEIN UNDERWEAR CAMPAIGN – CALVINS OR NOTHING

Calvin Klein launches Calvins or nothing, a new Underwear campaign starring actor and musician, Maya Hawke, and Belgian professional footballer, Romelu Lukaku (Shot by Gray Sorrenti). Additionally, English rapper, singer-songwriter and DJ, Shygirl, German social media star, Nic Kaufmann and Italian actress, Coco Rebecca Edogamhe were shot by Sarah Piantadosi adding further amplification to Calvins or nothing around the world.

The campaign captures each star in simple, yet striking black and white portraits. The campaign reflects the elevated, considered designs of its latest Underwear collection and channels the brand’s minimal, impactful aesthetic. The images and videos convey the brand’s signature style, strongly rooted in sensuality.