An all-star cast including a range of new and iconic faces, as well as some renowned and well-known talent, brings this exciting new chapter in the BOSS story to life. The cast includes international singer and songwriter Burna Boy, South Korean actor Lee Jong-suk and the legendary Naomi Campbell. And last but not least, the Italian tennis player Marco Berrettini is also there.
Since the launch of the #BeYourOwnBOSS campaign, BOSS has been committed to ensuring that every individual can lead a self-determined life characterized by style and self-confidence. For the coming fall/winter season, the brand is taking this message one step further, because having the strength within yourself to find your own voice and be your own BOSS is not just a one-time commitment: It’s for life .
Safilo Group and BOSS Eyewear present the new Fall/Winter 2024 collection for men with sunglasses and prescription frames made from innovative materials and equipped with sophisticated details.
The BOSS SIGNATURE BOLD line brings new sunglasses and prescription frames with a new, striking design. The frames are made of Acetate Renew, which is obtained from bio-based and recycled materials, combined with metal. They are complemented with lenses made of bio-based nylon or TritanTM Renew, a high-quality plastic that also uses recycled materials. All models are accented with the iconic BOSS Signature metal stripes and presented in new, opulent colorways that include opaque colors, two-layer combinations and transparent horn effects.
The BOSS SIGNATURE LIGHT sunglasses and prescription frames in an extra flat, lightweight design are made of Acetate Renew or a combination of stainless steel and Acetate Renew and convey a light feel. All models are equipped with lenses made of TritanTM Renew and refined with the BOSS Signature stripes made of metal. The new frames, which also include two new models with polarized clip-on lenses, are offered in classic colors, in sophisticated two-layer combinations and in transparent horn versions. The new BB LOGO line brings new metal sunglasses with numerous exclusive details such as the iconic BB logo used by the fashion brand across all categories and the iconic BOSS signature detail on the temples.
BURNA BOY WEARS BOSS 1718/S SUNGLASSES
MATTEO BERRETTINI WEARS THE BOSS 1720 CORRECTION FRAME
LEE JONG – SUK WEARS THE BOSS 1740/F CORRECTION FRAME AND THE BOSS SUNGLASSES
NAOMI CAMPBELL WEARS THE BOSS 1733 CORRECTION FRAME AND THE BOSS 1732/G/S SUNGLASSES
