The new BONACURE SCALP CARE line from Schwarzkopf Professional impresses with a compact range of scalp care products for various needs, because “Crown Care” is the key to healthy, shiny hair.
The best investment in the future. Hair care starts with the scalp.
Back to the roots. The new trend is: caring for things with foresight. Customers continue to invest a lot in repair and care, but completely ignore the fact that healthy hair is rooted in the scalp – which is the key to beautiful hair.
Healthy scalp = healthy hair. Actually logical! Scalp care has become one of the top trends on social media. There is a growing awareness among consumers about the critical impact scalp health has on hair quality. Customers are increasingly interested in new technologies and products.
The background: The scalp has up to 100,000 hair follicles, each of which contains a growing hair. Poor scalp care can result in problems such as dandruff, skin irritation, brittle, dull hair or even hair loss. Whether for care or prevention: We are looking for simple solutions that can be easily integrated into the daily routine.
The best treatment: The new BONACURE SCALP series improve the future condition of the hair. In collaboration with hair and scalp experts, BONACURE has developed a new scalp care range that brings the scalp back into balance with powerful formulations including a superfood complex consisting of superfood and skin care ingredients. The new superfood complex, a mix of superfood and care ingredients, contains, among other things: Kale & Madecassoside, Guarana & Biotin and Superberries & AHA.
In addition, BONACURE SCALP CARE offers cleaner, vegan and free-from formulations as well as recyclable and sustainable packaging and therefore fits wonderfully into the clean beauty cosmos.
BONACURE SCALP CARE consists of three lines, all of which can be combined with each other, each containing a shampoo and a corresponding serum.
ANTI-DANDRUFF – for stressed scalps prone to dandruff. Superberries provide a boost of antioxidants and vitamins and help strengthen the skin’s protective layer and increase its resistance. AHA* removes dirt, breaks down dead skin cells and provides the scalp with an extra dose of moisture.
ROOT ACTIVATING – for thinning and weakening hair and hair loss. Guarana helps to activate the hair follicles with a very high proportion of antioxidants. Biotin, a water-soluble vitamin, contributes to keratin production and helps increase hair strength and vitality.
SCALP SOOTHING – for dry & sensitive, sometimes itchy scalp. Kale contains vitamins A, B, C, K, omega-3 and 6, as well as antioxidants that help reduce inflammation. Fatty acids help provide nutrients to the scalp. Madecassoside, the pure active ingredient from tiger grass leaves, has a calming and anti-inflammatory effect.
