1023891 1023842 / ZÜRICH / MINK / SUEDE LEATHER

BIRKENSTOCK partners with stylists and artists, who are rooted in streetwear and the culture that surrounds it. Their creative influence is as deeply felt as the boundary-crossing power of BIRKENSTOCK itself. Shot in London and Berlin, their community is key to their creativity – whose BIRKENSTOCKS have remade the way they style themselves.

BIRKENSTOCK captures the new vanguard of streetstyle; leaders in the industry of style and design, including Masha Schubbach, Bernard Koomson and Nehjat Ramoth, whose personal expression and taste-making influences are led by their unique BIRKENSTOCK styling.

BIRKENSTOCK expresses the power of contemporary streetwear style that has been shaped by local communities since the very beginning. BIRKENSTOCK designs pieces that treasure comfort and ever-present craftsmanship and finds a new focus with the generation of streetstyle, who champion sustaina- bility and long-lasting craft as one of their core values. The new BIRKENSTOCK campaign centers on international ambassadors whose style integrates the art of function with the extraordinary craft that is the foundation of every iconic BIRKENSTOCK product.

This season, BIRKENSTOCK presents the Zürich, pioneered in 1964, with its revered closed-toe design and light dimensions and an additional foam layer. Bernard Koomson sports the Zürich taupe suede leather model. The Zürich delivers all-day comfort with its soft footbed, and particularly soft suede upper, which hugs the foot like a second skin. Redefining the two-strap sandal with fine fabrics and serene shades, the Zürich sets the standard for comfort and functionality.

New in the lineup since 2020, the casual Kyoto masters the craft of ever- yday design. Built to last, Kyoto blends the world-class craftsmanship of a BIRKENSTOCK sandal with its quest for definitive always-on style. A compact design with optimum grip, complemented by two decorative rivets, the Kyoto is featured with a particularly soft suede upper and high-quality nubuck leather. The style regime of Nehjat Ramoth sets the standard for the city. Wearing the Kyoto in taupe nubuck leather, the Berlin creative creates a new fashion-forward agenda for everyday life.

The epitome of modernity and comfort, BIRKENSTOCK’s Boston clog champions the trademark anatomically shaped cork-latex footbed. The ultimate icon of everyday streetstyle and comfort, the Boston represents the journey of BIRKENSTOCK from emblems of craft to must-have items of design denizens. The BIRKENSTOCK ‘It’ sandal, Boston is as coveted for its effortless and versatile appeal as for its unique design. Its simplicity allows for limitless reinterpretation, and the high-quality materials (natural cork, natural latex, jute, and suede) result in a cornerstone of urban function and timeless craftsmanship.

Olivia Jankowska is a Berlin creative sporting her Arizonas in taupe suede leather, as she underscores how the Arizona transcend cultures and move- ments effortlessly. As the byword in versatile comfort, the Arizona redefined itself after originating as the traveler’s sandal. The unmistakable two-strap, anatomical model is now as popular and well-loved as ever. Uniting the worlds of streetstyle and classic structure, this effortlessly practical piece evokes a contemporary idol of universal appeal.

Mascha Schubbach, the Frankfurt/Berlin-based stylist whose BIRKENSTOCKS easily elevate everyday urban life, graces the campaign in the Arosa, a personal favorite. Created to allow for the lightness of a sandal, but the protection of an enclosed shoe, the BIRKENSTOCK Arosa is an expression of the brand’s distinctive focus on craft without compromise on style.

BIRKENSTOCK is renowned for merging the world’s most comfortable footwear with the indefinable élan of the built urban environment, primed for unrivalled variation, and a distinctive feeling of all-hour sophistication.