Fashion is constantly evolving and performance has become its beating heart. Today’s outfit offers the opportunity not only to express one’s style but also one’s own intentions: to lead an active lifestyle, in and out of the water, to challenge one’s limits with the development of technology. And with this in mind, arena presents its latest innovation for spring/summer 2024: arena STUDIO.
arena STUDIO is a new concept from the arena brand that embraces the unstoppable fusion of fashion, technology and design. Inspired by the high-performance fabrics and technological materials used to create innovative swimsuits, a new high-style collection is born.
The interaction between fashion and technology reaches its peak, bringing to life a perfect marriage between style and performance. The shapes, which range from oversized to slim fit, are enhanced by eye-catching overlays that create a dynamic and contemporary look.
Innovation is one of arena’s most important values and this is reflected in the details of the swimsuits and wetsuits worn in urban lifestyles as well as in the tights that cover the body like a second skin. The combination of cotton hoodies, t-shirts with moody graphics, crop tops and reversible shorts makes it possible to create almost futuristic outfits that adapt to any environment – from the city to the beach.
The season’s color palette is inspired by the beauty of water and ranges from sandy white to all different colors from water to abyssal black. The Colors represent the strength and depth of the element that is the source of inspiration for this extraordinary collection. Deep water, high style. arena STUDIO becomes where the continuous pursuit of perfection, combined with the constant development of trends, takes shape in unique creations. arena is ready to turn the high-style vision into reality.
#planetwater @arenagermany
