Bric’s and The Andy Warhol Foundation of New York have signed a multi-year collaboration agreement for the production of a Limited Edition collection of luggage and bags in combination with Andy Warhol’s universal masterpieces.
On the occasion of the celebration of the 70th anniversary of its foundation, the Italian luggage company and the Warhol Foundation that preserves the legacy of the great American artist inaugurate a new vision in the relationship between art and design fashion accessories.
The partnership between Bric’s and the Warhol foundation is based on the creative and human values that connect the lives of the protagonists and which are the basis of the collaboration between the two international brands.
Andy Warhol has shaped contemporary lifestyles and many of today artistic and aesthetic innovations and social behaviours arise from the spark of his brilliant intuition. His iconic works feed the dream, are magnetic and solar and have an unstoppable attractive force towards audiences around the world.
Mario Briccola was a visionary entrepreneur who built with creative energy and optimistic confidence a worldwide-known luggage and leather goods company, a „human laboratory“ that is reminiscent in many ways of the famous New York factory of Andy Warhol.
And just as the great artist had intuited the signs that would later consecrate the success of his creations, in the same way Mario Briccola grasps in advance that the desire linked to travel and the search for new horizons of freedom would soon become irreversible social behavior.
The idea, the image and the experience of the journey, in fact, respond to the same communication logics of Pop Art. Mario Briccola had clear in mind that the borders of the world would be ever closer and more reachable, that the charm of freedom stems from the very idea of traveling „with art“.
„We are happy and honored of this partnership with the Warhol foundation – says Roberto Briccola, President of Bric’s – After seventy years from the foundation, our father’s teaching is always alive in the innovation that guides our work. We have always believed in the universal strength of international art as a positive message in a world that is evolving very quickly. Short or long journeys are experiences that are increasingly enriched with cultural values and the works of Andy Warhol give new energy to our product that becomes a travel companion, perceived not only as an impulse to escape, but above all as a desire for empathy, for relationship and dialogue with the other „.
The idea of „travel as art“ therefore expresses the value chosen by Bric’s and the Andy Warhol Foundation as an expression of the new desire of the public over the time of rediscovered relationships, and is transformed into a Limited Edition which is capable of amplifying the emotions related to travel, both it is physical and emotional.
“Andy Warhol travelled extensively throughout much of his life and took inspiration from the people, places and art he encountered along the way. This collaboration is not only a fitting tribute to the rewards of travel but also a celebration of Warhol’s continued influence on contemporary culture. We are delighted that proceeds from sales will contribute generously to the Foundation’s endowment from which it distributes grants to support the visual arts.” shared Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation for the Visual Arts, Inc.
The new exclusive Bric’s Limited Edition and Andy Warhol’s work therefore merge into a single iconic material, giving life to a design product perfectly integrated into the contemporary value system and recognizable in the eternal present of art.
