ABOUT YOU is moving further into the NFT cosmos with a partner that shares the same pioneering spirit, the CyberKongz. CyberKongz is considered a forerunner in the NFT market and globally is one of the best-known names in the scene. Created in March 2021 as one of the first NFT projects, CyberKongz has been inspiring NFT enthusiasts with their cool and crazy looks. It is impossible to imagine the Web3 space without them. The valuable gamified collectibles differ from other NFT projects because of their strong and dynamic community.
„Web3 and thus NFTs will have a strong impact on e-commerce. We are well-aware of this change and seek to actively shape it. The CyberKongz project has always been our preferred cooperation partner as they have an extremely strong, tech-driven, fashion community. We are very excited to be able to design the first fashion collection to one of the OG (original) NFT Collections of our time,“ explains Julian Jansen, Director Content at ABOUT YOU.
CyberKongz is excited to be a part of this launch as it follows its community-based approach, and the great demand for CyberKongz apparel. The result is a high-quality collection of oversized hoodies and t-shirts. Featured are the well-known Kongz ‚Myoo‘, ‚Owl‘, and ‚Coco_Bear‘. These three are part of the release of the limited and unique 2D Genesis CyberKongz and the ‚Council of Kongz‘. The colors and elaborate details of the pieces are based on the looks of the selected Kongz. Besides backprints with text stitching, detailed elements are added to the sleeve or on the front of the hoodies, such as the banana and CyberKongz logo.
“We are incredibly excited to bring the iconic IP of CyberKongz to mainstream streetwear with this About You collaboration. When it comes to being thought leaders of their space and pushing boundaries, the alliance between About You, and CyberKongz, was an organic fit for this next generation Web3 partnership.”, says Myoo at CyberKongz.
The campaign shoot further refers to the unique look of the Kongz and their surroundings. By using blue screens in the Highnoon Studio in Hamburg, fiction and reality are combined and the individual looks are staged in a futuristic way.
