ABOUT YOU and content creator Daniel Fuchs have been designing men’s fashion together since 2019. In addition to the regular DAN FOX APPAREL collections, the ESSENTIAL pieces will form the staple wardrobe for every wardrobe and outlast entertaining trends. “I have observed that men’s outfits in particular often consist of basics that they wear for a long time. To ensure that they do not wear out quickly, they should be robust. That’s exactly what we wanted to achieve with our Essentials collection and have designed eleven high-quality must-haves that can be combined with any trend piece: from the perfect white T-shirt to the ideal black jeans,“ explains Daniel Fuchs.
All pieces were developed using special processing techniques and selected materials so that they have particularly high quality and long-lasting comfort. This is made possible by a high proportion of organic cotton in the material mix as well as the ‚pre-washed‘ or ‚pre-shrink‘ processing methods, which reduce the shrinkage of garments and maintain the fit.
The eleven selected basics include a basic T-shirt in black and white, a hoodie and a sweater in gray, beige and black and jeans made from 100% organic cotton as well as the highlight piece – a high-quality biker jacket made from real leather. All pieces were staged in a minimalist shoot to emphasize the high-quality character of the ESSENTIALS.
