Photo by Karsten Winegeart on Unsplash
– Cheap.
– East to navigate.
– Seen by millions.
A marketing plan that sounds too good to be true.
Well, it’s actually not.
While Instagram has been around for more than a decade, it still continues to rule the social media marketing network as one of the top ways to market your product and business.
With more than 2.6 billion active users and 24 million business profiles, Instagram is a marketing hub for marketers.
The numbers can really encourage you to start a business profile and expand your reach. So if you are looking for ways to market your business on Instagram, you are at the right place.
Ways To Promote Your Business On Instagram?
When Instagram was first popped into the market back in 2010, it was just a platform for sharing selfies and your daily activities. Fast forward to 2022, Instagram has transformed itself to be a full-scale marketing channel.
Just look at the latest feature of Instagram released last year; you will find most of the features are related to marketing. Today, Instagram plays an important role no matter which industry it is.
Here are a few powerful ways to market your business on Instagram.
1. Pay For Likes
Although there are different ways to promote your business, there is one out-of-the-ordinary method – pay for likes on instagram. Now, most people might think of it as a black hat marketing strategy, but that is not the case here.
There are many third-party platforms where you share and engage with content for coin rewards. You can then use those coins to buy likes, shares, and followers for your Instagram Account.
All the likes and followers that you get are authentic and have no bots. Because these are the same people are doing the same activity of liking and following to gain coins.
2. Use Hashtags Contest
Instagram hashtags contests are one of the easiest and quickest ways to drive new followers and access user-generated content.
Instagram users are given incentives in the form of popularity when they play the hashtag contest. All photos which are tagged with the contest hashtags are automatically populated into the contest page.
People who have tagged the most friends win the contest.
3. Use Quality Images
This is one of the obvious facts. But we could tell you enough how people are still making the mistake of using low-quality images.
If you aim to promote your products and services to your followers, you need to make them look appealing. Your images will directly define the quality of products, so don’t let poor lighting and not-so-good cameras define it.
4. Give People Behind The Scene Look
Promoting your business on Instagram should be no more than 50%. If possible, you can lower that percentage as well. You must focus on developing good connections with your audiences. This can only be done by allowing them to enter your business space.
This is where behind the scene posts can help your audiences join you with your business operation. Sharing behind-the-scenes posts make your followers feel a part of your business.
5. Tap Into User Generated Content
Using user-generated content is one of the most authentic and credible ways to showcase your expertise. In fact, it also falls into Instagram’s top promotional practices.
Every time you feature content from your users, you develop your brand as a community. As a result, people will show more enthusiasm to engage with your brand.
Conclusion
Instagram is all about showing your followers the true aspect of the business. So be open with your audiences and share everything your business has to offer.
You can also tap into the back scene content to let the audiences have an inside view of your business. This will help your audiences make them feel a part of your business.
Instagram is a powerful marketing tool; you need different ways to bring the most out of the Instagram Marketing Strategy.