The trendy beer in the iconic blue bottle will finally conquer Germany in spring 2024: 1664 Blanc is not only the new it-piece on beer shelves because of its look – the surprisingly refreshing citrus note makes the beer something very special. The newcomer is unseen in taste and design and has already become an absolute trendsetter among beer lovers and fashionistas alike in over 50 countries. Whether at a relaxed dinner with friends, at a get-together at home or on the way to the opening.
1664 Blanc presents the new spring collection 2024
From this year at the latest, we will all be wearing blue – at least in our hands. Because in March, Carlsberg Germany will finally bring the beer in the blue, iconic bottle to German beer shelves. The introduction of the new brand is Carlsberg Germany’s biggest innovation in ten years. And 1664 Blanc is by no means new to show business: The blue eye-catcher is already a worldwide celebrated phenomenon and has already shone at numerous international fashion shows and through fashion label collaborations. So it’s no wonder that 1664 Blanc will also make a tasteful appearance at Berlin Fashion Week in July 2024. But that’s not all: we can reveal that this year there is no way around 1664 Blanc. The timeless appeal that meets current fashion trends and stylish demands, coupled with an incomparable taste profile, gives 1664 Blanc the coolness factor that convinces even non-beer drinkers – and those who already love it. An innovative lifestyle concept was created for the brand, which was previously missing for a beer brand in Germany and appeals not only to a young, trend-conscious target group, but also primarily to female fans.
Refreshing taste and stylish appearance
The brand claim “Good Taste with a Twist” describes what is in 1664 Blanc – good taste that surprises with a light citrus note and a hint of coriander. The naturally cloudy and fruity beer composition with 5.0% alcohol tastes mild and refreshing. The stylish look transforms every occasion, no matter how everyday, into a very special highlight and, last but not least, 1664 Blanc breaks all clichés. Because anyone who thought that only football and barbecue go well with beer is definitely a thing of the past. Beer moments are much more diverse and anyone who is looking for a beer for celebrations, visiting friends or cooking together that supports their individual, stylish lifestyle will now finally find what they are looking for on the beer shelf.
