WHAT GIVES YOU THE FEELING OF FREEDOM?
With LIBRE, Yves Saint Laurent Beauté doesn’t simply capture a fragrance—it expresses the essence of female freedom. A global mosaic of unique voices and stories forms a multifaceted picture of what it means to be truly free today. From the small, unexpected joys of everyday life to the most exhilarating feeling of freedom: freedom is more multifaceted, inexhaustible, and limitless than ever. Dua Lipa embodies this message in a breathtaking new film campaign. The LIBRE woman represents more than style—she embodies uncompromising freedom, authenticity, and boundless free spirit.
THE CAMPAIGN. FREE AT HEART.
„Complete freedom means finding inspiration on the street corner. But also following your inner voice, giving space to your own impulses, choosing your own path, and redesigning your life according to your own ideas—for the joy of it and because it empowers you.“
— Diana Kunst, director of the new LIBRE campaign
In 2025, Yves Saint Laurent Beauté will launch LIBRE VANILLE COUTURE, a new seasonal highlight: LIBRE COUTURE Drops. Ultra-coveted limited editions that reinterpret LIBRE’s iconic codes and powerfully express the multifaceted idea of freedom. The first LIBRE COUTURE Drop is a drop of gold. One of the most precious materials – because today, freedom has never been more valuable. Gold, inside and out: from the gold-finished bottle to the luxurious fragrance it contains. Liquid, fragrant gold – a vanilla-caviar accord that envelops and refines LIBRE’s distinctive signature of orange blossom and lavender. Freedom in abundance. Gold in abundance.
LIBRE VANILLE COUTURE by Yves Saint Laurent Beauté.
THE FRAGRANCE. THE MOST DELICIOUS VERSION OF LIBRE.
A PRECIOUS VANILLA CAVIAR ACCORD, REFINED WITH GOLDEN RUM LIQUEUR.
„To olfactorily embody gold—this timeless, precious material—we chose the unmistakable note of Bourbon vanilla absolute. Even more generous and powerful than ever before, enriched with a rum absolute that reveals fascinating liqueur facets.“
— Anne Flipo and Carlos Benaïm, LIBRE Master Perfumers
LIBRE VANILLE COUTURE. The name speaks for itself: Vanilla is the heart of this exceptional edition. This couture-inspired material is masterfully crafted by LIBRE master perfumers Anne Flipo and Carlos Benaïm, with a distinctive vanilla and caviar accord.
