Todd Snyder has partnered with Gerry Beckley, best known for his work with the seminal folk-rock band America and his tremendous eye for style, and together they have created a limited-edition collection of collectable tees and hoodies highlighting the photography of Beckley’s travels.
That eye has traveled all over the world, and along the way Gerry started taking pictures of seemingly commonplace things that looked fresh thanks to his compositions. While touring, Beckley started taking a picture a day and sending it as a group email to his family and friends.“Gerry is this total style maven– cars, clothes, eyewear. He’ll email me out of the blue to suggest a classic item we should make, and his photographs are an extension of
this unique point of view.” says Snyder, an old pal of Gerry’s. “He makes normal things look artful, and his pictures are modern takes that get us to reconsider places we might otherwise take for granted.” So it seemed only natural for Todd to turn some of Gerry’s favorite images into wearable works of art.
