EXPERIENCE MYSLF L’ABSOLU.
An expression of self-esteem. The ultimate fragrance to combat the daily grind. With MYSLF L’ABSOLU, Yves Saint Laurent Beauté presents the ultimate perfection of its masculine icon. A new intensity of well-being, for an instant feeling of radiant joy. The quintessence of Yves Saint Laurent’s unmistakable style, captured in a new, powerful, and sparkling fragrance composition. Because today is the time to celebrate a new, joyful, and radiant hedonism. True well-being goes far beyond fleeting wellness trends. It’s about letting go, experiencing pleasure, and cultivating a hedonistic lifestyle. Feel everything, experience every feeling. MYSLF L’ABSOLU by YSL Beauté. Absolutely ME, and it feels so good. .
THE FRAGRANCE. ABSOLUTELY INTENSE.
Absolutely radiant. Absolutely intense. Absolutely invigorating. The new feel-good fragrance. With MYSLF L’ABSOLU, perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu revolutionize the concept of the „absolue.“ Instead of focusing on opulence and heaviness, they have flooded the new fragrance with light, making it radiant and luminous. Faceted by a cool, tingling spicy note, the woody-floral tension of MYSLF is enhanced by a burst of invigorating ginger. A new feel-good intensity for a new, powerful, sparkling fragrance.
ABSOLUTELY RADIANT. The fragrance opens with an invigorating burst of cool spices. Fresh, tangy ginger essence and zesty green cardamom essence underline MYSLF’s unique Vert de Bergamot essence. Powerful and incisive, this brilliant quality of bergamot is designed to reflect the vibrancy of a freshly harvested fruit.
ABSOLUTELY BLOOMING. At the heart, all facets of MYSLF’s signature orange blossom unfold. A bespoke orange blossom absolute unleashes its floral freshness. The rich material is complemented by a pure, crystalline accord of blossoms cultivated in the YSL Beauté Ourika Gardens. This unique accord, presented here for the first time in MYSLF, is the purest expression of the flower, its quintessence.
ABSOLUTELY SENSUAL. Finally, MYSLF’s woody sensuality is enhanced by a generous dose of patchouli heart. The precious essence, tailor-made for Yves Saint Laurent Beauté, reveals a woody fragrance character and a warm, amber accord for extreme sensuality. The patchouli heart, which adds warmth and depth to L’ABSOLU, is cultivated in Indonesia through local programs that support disadvantaged communities based on fair trade principles.
THE AMBASSADOR. AUSTIN BUTLER IS ABSOLUTELY MYSLF.
He fully embraces who he is. In all his facets. In all that he can be. Sensitive and uncompromising. Confident, yet approachable. Authentic, yet complex. No one could embody MYSLF more authentically than Austin Butler, one of the most celebrated actors of his generation. The charismatic, award-winning artist, who received his first Golden Globe for his stunning performance in Baz Luhrmann’s biopic „Elvis“ (2022), starred in Tom Hanks and Steven Spielberg’s Netflix series „Masters of the Air“ and Denis Villeneuve’s „Dune: Part Two.“ In Yves Saint Laurent Beauté’s new digital campaign for MYSLF L’ABSOLU, Austin Butler reveals his most captivating, joyful side, embodying a new feel-good statement: „Feel everything, feel every emotion.“
„It was pure joy,“ says Austin Butler. „The joy of movement, the joy of letting go and just feeling the music, of being in the moment. To express something I couldn’t put into words. Sometimes movement is the only way to let go and truly express what’s inside you.“ The film culminates in a powerful visual reveal as the MYSLF flag unfurls into a seemingly endless, reflective silver fabric tail, held by Austin. Fluttering in the breeze, it is the ultimate expression of self-celebration and embodies the message of MYSLF—bold, individualistic freedom, independence, and authenticity. A unique, epic, unforgettable image. And a new iconic code for MYSLF.
