The California-founded luxury brand, whose formulations are developed and produced in Japan, is celebrating its launch in the EU initially digitally: From August 22, 2025, TATCHA will be available exclusively in the SEPHORA app and on the websites of select European markets. The products will also be available in stores from August 25, 2025.
Beauty lovers can look forward to the brand’s iconic bestsellers – including The Water Cream, The Rice Wash, The Matcha Cleanse, The Camellia Cleansing Oil, The Rice Polish, The Essence, The Indigo Overnight Repair, Luminous Dewy Skin Mist, The Kissu Lip Mask, and the legendary The Dewy Skin Cream.
„Over the past 15 years, we’ve built a close connection with our customers worldwide through highly effective formulations, Japanese beauty rituals, and the transformative power of self-love,“ says Mary Yee, CEO of TATCHA. „We’re thrilled to bring TATCHA to the EU starting in August. As our long-standing partner, SEPHORA is the ideal choice to share our philosophy of beauty with even more people.“
TATCHA stands for high-performance skincare with scientifically proven effectiveness. At the same time, it is deeply rooted in Japanese beauty philosophy. Combined with traditional beauty rituals, TATCHA offers both the skin and the mind a soothing respite from modern everyday life. Founder Vicky Tsai confirms the transformative power of such rituals: „These timeless forms of self-care—based on gentle formulas with botanical ingredients that thrive in the nutrient-rich soils and waters of Japan—have transformed my skin and my life forever.“
In 2008, after a decade in corporate America, Vicky Tsai became disillusioned, suffering from acute dermatitis that required daily treatment with steroids and antibiotics. She quit her job and traveled to Kyoto, where she discovered a culture of harmony, beauty, and inner balance that fundamentally transformed not only her skin but also her well-being. Together with a team of talented scientists from Japan, she founded TATCHA to share these healing rituals with the world. „I created TATCHA to share skincare rituals that can transform both skin and mind,“ says Tsai.
TATCHA’s formulations are created at the Tatcha Institute in Tokyo and developed according to three core principles: premium ingredients from Japan’s most renowned regions, maximum efficacy in harmony with the skin’s natural biology, and sensual textures and conscious rituals that soothe both skin and mind.
Every TATCHA formula contains a mini-symphony of superfoods, amino acids, and AHAs called Hadasei-3™. This exclusive active ingredient complex of double-fermented rice, green tea, and algae is derived from nutrient-dense Japanese cuisine, considered among the healthiest in the world.
