Starting in June 2026, the Rituals Men’s Collection expands with even more products—making grooming simpler than ever before.
For those who don’t need complicated routines, but rather products that simply work: The new generation of the Men’s Collection focuses on smart formulations featuring proven active ingredients like Niacinamide and Vitamin E—delivering visible results without the fuss.
Whether for face, body, hair, or beard—everything works together seamlessly.
New additions include: the Mild Gel Cleanser for a fresh start to the day; the Protection Face Cream SPF 20 (now also available as a refill) for daily protection; and innovative hydration and anti-aging boosters for that extra touch of care.
Popular essentials have also been reimagined—from the iconic Shower Foam and the Strengthening Caffeine Shampoo to the After Shave Soothing Balm. Even your car gets an upgrade: with the Luxury Car Air Freshener and new refills.
Fewer steps. Greater impact.
For effortless self-confidence—every day.
Step 1: Cleansing
Mild Face Cleanser
A refreshing gel cleanser with Aloe and a Purity Complex featuring Zinc PCA, which soothes irritation and balances the skin.
Step 2: Boost
Hydrating Skin Concentrate
A lightweight serum that provides hydration, enhances skin comfort, and strengthens the skin’s natural resilience.
Step 3: Hydration
Protection Face Cream SPF 20
Hydrates, strengthens, and protects—with Niacinamide and antioxidant Vitamin E—against the harmful effects of UV radiation.
“Our goal was simple: to develop skincare that truly works. Men want grooming routines that are uncomplicated, effective, and reliable. That is why this collection focuses on high-performance formulations that integrate effortlessly into everyday life. No hassle—just results.”
— Raymond Cloosterman, CEO, Rituals Cosmetics
