Since its launch in 2008, 1 Million by Rabanne has become a global sensation, a symbol of unfettered masculine success. Made for the man who rejects convention, the scent inspires unwavering confidence and unabashed self-expression.
This year the golden icon returns with Million Gold Eau de Parfum Intense. Dance, move, and feel the beat of a brand new masculine tempo. The legendary finger snap à la Rabanne opens a spectacular Million Gold universe for the next generation, in which the Rabanne codes are rewritten and a bold new vision is told for the most incredible success story yet. Meet the new king. He’s one in a million. Get ready to get high on gold.
THE GOLDEN BAR IN ITS NEW CREATION WITH THE XL-LINK PENDANT FROM RABANNE A LEGENDARY MOTIV INTEGRATED IN THE HISTORY OF THE MAISON
The lights come on, the camera is rolling. The music sets the beat, his fingers snap. Paying homage to the signature codes of Rabanne’s heritage, the new Million Gold bottle honors the legendary 1 Million gold bar and features a new standout detail anchored in the Maison’s long history: the iconic XL-Link pendant. Inspired by the boat chains of Brittany – a place that inspired both Monsieur Rabanne and Julien Dossena – the XL-Link jewelry line consists of a series of intertwined large and small chain links that can be found in the Maison’s most iconic jewelry pieces.
Since its initial launch in 2019, the XL-Link has been continually developed and interpreted in new colors, shapes and materials that capture the zeitgeist of the season and offer statement pieces for every style and mood. The XL-Link is extremely light, playful and a strong symbol that will stand the test of time. With 184 new creations to date, this incomparable motif is being reissued this year for Million Gold to ignite XL Link mania. In addition to the new Rabanne monogram, the XL-Link pendant adorns the Million Gold bottle, giving a new generation a symbol of masculine confidence and energy that is always in the spotlight.
MILLION GOLD EAU DE PARFUM INTENSE SURRENDER TO THE EUPHORIA OF GOLD – AN IRRESISTIBLE NEW SIGNATURE SCENT
Get ready for a new era of untamed individuality. Feel the power of his inner light. He is unabashedly sexy, effortlessly confident and charismatic – bolder and empowered for a new era of fantasy, radiant in glittering gold.
This year, the legendary woody signature of 1 Million Eau de Toilette breaks new ground, once again created by original perfumers Christophe Raynaud and Quentin Bisch. The new Million Gold is an intense Eau de Parfum Intense with an irresistibly sensual fragrance signature that pays tribute to the new masculinity. Let your senses be captivated by the alluring sandalwood, a niche ingredient in the art of perfumery that brings texture and a captivatingly woody facet, combining vibrant cedarwood with the legendary mandarin of 1 Million.
Warm and extravagant, the seductive amber accord is counteracted by cardamom oil, fresh bergamot, the honey-floral note of rose absolute and a hint of pink peppercorn CO2. Gentle, strong cinnamon bark oil imparts delicious aspects of baked apple. AkigalawoodTM, a unique ingredient from life sciences, creates a luminous, elegant suction, while Cypriol oil provides a strong, earthy note with vetiver and leather nuances.
“Million Gold is more than a fragrance, it is a powerful statement that rewrites the vision of modern masculinity, infusing and refining flowers to achieve a certain extravagance. The Million Gold Man exudes a casual sensuality. A light that shines from within, making him both strong and irresistible.” – Christophe Raynaud & Quentin Bisch
MOSES SUMNEY IS THE FACE OF MILLION GOLD BY RABANNE A WORLD STAR WHO DEFIES THE RULES AND LIVES LIFE IN HIS OWN WAY
The artist and musician Moses Sumney sees it as his duty to defy convention. He’s made a name for himself with his homemade videos, his monochrome style, and his ability to combine small-town life in North Carolina with head-turning appearances at fashion weeks around the world. But above all he is known for his breathtaking voice.
Inspired by his upbringing between Southern California and Ghana, he plays effortlessly with different genres. His albums have topped critics‘ lists in The New York Times, NPR, Pitchfork, The Guardian and Rolling Stone. His directing work has received awards from SXSW, UKMVAs, Webby and the Camerimage Awards.
When lockdown prevented him from touring his second album, grae, Sumney headed to the Blue Ridge Mountains to film the live album and film Blackalachia: a masterful synthesis of his creative works.
He has since appeared in his first film, A24’s MaXXXine, which premieres this summer. This is followed by his first new music since 2020 – an EP of songs that capture his love of the spotlight and showcase his songwriting like never before.
“Rabanne is such an iconic brand that I’ve always thought was cool. The images of clothing from the 60s and 70s are forever burned into my memory. Basically, I’m very interested when designers play with futurism. Advertising in particular has always been forward-looking. The brand has managed over the years to create a consistent language that is stylish, sophisticated and fun.“ Moses Sumney
