Picturesque streets, Italian flair and casual looks – on July 29th, 2024 FILA is launching a second campaign with Lea and Jermaine, the winners of this year’s season of “Germany’s Next Top Model”. This is a continuation of the “La Dolce FILA” campaign that was launched in June.
The “La Dolce FILA” campaign celebrated enjoyment, elegance and relaxed joie de vivre, in keeping with the FILA philosophy, which combines sportiness and stylish design. The second flight continues the campaign launched in June this year. This time the backdrop is the picturesque parks and lively surroundings of Palermo, Italy. Perfect places to showcase the urban and classic style of the collection, mostly in black and white colors. The “Italia” lettering is a feature of many items in the collection and underlines the brand’s close ties to its country of origin.
Trendy in a monochrome look
Stylish and timeless – monochrome outfits give every look a special touch. The bright white jacket, matching white track pants and sneakers ensure a particularly casual style. For those who prefer it dark, the black jacket in combination with the slim-fitting track pants is ideal. To complete the look, the collection offers matching FILA bags: an elegant baguette bag in Y2K style, a sporty backpack or the FILA crossbody bag.
Elegance and sportiness – not just on the streets of Italy
The flared white track pants add a touch of Italian flair to every day. Combined with the black FILA crop top, this look is perfect for any occasion. Whether for a relaxed day at the beach or an evening on the town, this outfit mix brings the right amount of elegance and comfort.
Eye-catcher on the basketball court
These it-pieces not only make sports fun, but also ensure that everyone looks stylish while doing it. The collection includes tight-fitting black cycling shorts for women and loose shorts for men, each complemented by matching shirts with a gold or white FILA logo.
