Since 1913, Prada has consistently challenged conventions and encouraged dialogue and creative experimentation to open up new perspectives. Now, Prada continues this story with PRADA PARADIGME – the fragrance that transcends outdated ways of thinking by asking: What if there were another way?
PRADA PARADIGME was consciously created for men who shape their life’s path through new discoveries: the fragrance explores the interplay between the inner self and the outer world. The olfactory result is an artful amber-wood signature – complex in its simplicity, bold in its restraint, and marked by the brand’s signature avant-garde twist.
PRADA PARADIGME: WHAT IF THERE WERE ANOTHER WAY?
A subversive anagram of „Prada,“ the name „PARADIGME“ continues the characteristic introduced by „PARADOXE.“ It is a fragrance-inspired invitation to defy the constraints of conformity and embark on the adventure of inspiring alternatives. It’s about exploring the infinite possibilities of expressing one’s own identity: the fragrance doesn’t champion stagnation, but rather the joy of experimentation, flexibility, and individuality. It confidently transcends conventional norms and encourages stimulating changes that open up new perspectives. Self-confidence is thus redefined: curiosity becomes strength, and success the freedom to create one’s own paradigm.
TOM HOLLAND, THE INCARNATION OF THE PARADIGM SHIFT AT PRADA
Tom Holland, actor and entrepreneur, embodies the spirit of PRADA PARADIGME. Since beginning his career at the age of 12 on the stages of London’s West End, he has enjoyed an impressive film career and has garnered worldwide critical acclaim, particularly for his role as Spider-Man, which he has portrayed since 2016. Holland’s influence extends beyond the screen to include entrepreneurial and philanthropic activities, including the charity „The Brother’s Trust“ founded by his family.
Modest yet electrifying, Tom Holland is the epitome of the PARADIGME man. He exudes a quiet confidence that is unafraid to show vulnerability; and a low-key determination that never needs to be loud to assert himself successfully. With his playful wit, he is a natural entertainer: he captures the collective zeitgeist while maintaining an authentic charisma that can only emerge from the tension between external expectations and inner instinctive certainty. He is the creator of his own story and continues to follow his own, different path…
THE OTHER WAY TO CREATE A SIGNATURE FRAGRANCE
Fragrance family: Amber / Woody
Fragrance notes:
Top note: Calabrian bergamot
Middle note: Bourbon geranium
Base note: Amber woods
„PARADIGME is an absolutely irresistible fragrance, characterized by tension and harmony, that the senses explore endlessly… an experience of softness and freshness, power and delicacy, strength and subtlety all at once.“
– Marie Salamagne, Senior Perfumer
From the very first moment, PARADIGME captivates with its uniqueness. The fragrance ushers in a completely new paradigm of refined, avant-garde masculinity, oscillating between enveloping warmth and invigorating freshness. As the inverted pyramid opens, the woody amber, benzoin, and guaiac wood in the base note unfold, revealing a smoky, resinous texture that is simultaneously powerful, radiant, and addictive. This intoxicating sensuality contrasts with the heart note and enters into a surprising dialogue with two geranium extracts—a green aromatic note of invigorating freshness and an iconic code of masculine fragrances, reinterpreted with floral, rosy facets. Finally, the pulsating heart, filled with vital plant energy, meets stimulating Calabrian bergamot and airy musk notes, exuding captivating brilliance and prolonging the vibrant feeling in the aftertaste.
