With the Fall/Winter 2024 Collection, Paul & Shark introduces its Eider Down cashmere jacket, that represents excellence in sustainability and innovation.
In a place where the silence of nature blends with the whisper of the wind along the cold, untouched coasts of Iceland, a small gesture becomes an act of deep connection with the earth and its creatures. A feather, soft and light, becomes a symbol of care, respect, and sustainability.
From this meeting of nature and innovation comes the Eider Down project by Paul & Shark, which tells stories of ethics and tradition, where humans and animals coexist in harmony, protected by a shared commitment to the future of the planet.
The Icelandic eider, which lives in protected and pristine territories, nests in the wild using its own feathers. The down, gently placed in the nest by this unique bird, is collected without causing any harm to the animal, ensuring a sustainable process that honors tradition and care for wildlife.
Eider Down combines prestigious cashmere with the natural down of the bird
The result is an exclusive and precious down jacket, blending aesthetics and functionality, created to protect both the wearer and the environment, in a delicate balance between luxury and environmental responsibility.
