New Wave – The New Fragrance by MERIT

The inspiration for our second fragrance was born at the Musée Picasso in Paris. An afternoon spent immersed in Cubism and Surrealism left us deeply fascinated: we witnessed how these art movements first questioned traditional rules, only to then radically break them. This was precisely our vision—to create a fragrance that marks a completely fresh start, boldly liberating itself from everything familiar.

Yet, as the fragrance took shape, our perspective shifted. We realized that the composition was about more than just constructing a new olfactory structure—it was something far more personal. What we truly sought to capture was the feeling that had so inspired us that day in Paris: the moment one recognizes one’s own strength, boldly claims the space that is rightfully one’s own, and embraces the confidence that arises from forging one’s own unique path.

The result is something entirely unexpected—a profoundly addictive fragrance that both honors and challenges the traditions of classical perfumery. Defined by compelling contrasts and captivating depth, it embodies the very spirit we wish to express: powerful, sensual, and infused with a radiant optimism for all that lies ahead.

Top note

Pink pepper, angelica seeds

Base note

Benzoin, labdanum (rockrose), olibanum (frankincense), patchouli heart, Ambrarome, Ambroxan, musk, cypriol, vetiver, tobacco accord, cedarwood heart, oakwood, vanilla bean, tonka bean

Heart note

Orange blossom, ylang-ylang, honey-floral accord