The National Football League (NFL) and Paramount Products & Experiences have announced an exclusive collaboration featuring SpongeBob SquarePants, set to launch ahead of the 2026 NFL games in Europe. SpongeBob will serve as the sole official character partner for this year’s NFL EMEA Games, acting as a bridge between children, families, and the NFL.
Designed by the renowned sportswear manufacturer Outerstuff, the collection combines official NFL branding with creative designs inspired by Bikini Bottom. The range includes fashion jerseys, varsity jackets, hoodies, and T-shirts, offering something for every generation. The apparel line is available in sizes for adults, youth (ages 8–20), and children (ages 4–7), with special bodysuits also available for infants.
„At the NFL, we love SpongeBob SquarePants, and we know that many of our fans feel exactly the same way,“ says Salha Latif, Vice President, International NFL Consumer Products and Licensing. Ruth Henriquez, Vice President, Products & Experiences, EMEA at Paramount, adds: „SpongeBob has had a lasting impact on fashion and culture worldwide. We are thrilled about this partnership, which brings SpongeBob’s fun-loving personality to Europe just as the league continues to expand its presence here.“
The collection will accompany the six regular-season games of the 2026 NFL Europe Games, which will be held this year in London, Paris, Madrid, and Munich. For the latest updates on the collection and the games, follow @nfldeutschland, @nfluk, @nflfrance, @nflespana, and @spongebob on social media.
