New Balance is celebrating the launch of two new colorways of the 740 model, available exclusively at Foot Locker. The launch is accompanied by a global campaign featuring New Balance brand ambassadors Eberechi Eze, an English professional soccer player, and Cameron Brink, a WNBA player.
With a dynamic campaign featuring Eze and Brink, New Balance and Foot Locker are further expanding their global influence in fashion and sneaker culture. Set against the backdrop of London and Miami, the campaign highlights the style, versatility, and comfort of the 740, demonstrating how the sneaker can be effortlessly styled from 7:40 a.m. to 7:40 p.m.
Eberechi Eze is a standout soccer player from London who has quickly become one of the most exciting talents in the English Premier League. With his agility, creativity, and charisma, he embodies the spirit of the 740 on and off the court. His partnership with New Balance underscores the brand’s commitment to honoring athletes who combine passion, skill, and individuality in their sport. Eze’s influence extends far beyond the court, making him the perfect face for a campaign that showcases style and performance throughout the day.
„I love the functionality of the 740,“ says Eze. „No matter what I wear, the shoe elevates every look.“
Cameron Brink, a rising LA Sparks basketball player, impresses with her impressive skills and competitive spirit on the court. She is the first female basketball player signed to New Balance. Brink’s journey from college star to professional athlete reflects the performance-driven DNA of the 740. Her authenticity, originality, and style both on and off the court underscore the versatility of the 740 as a sneaker for those who are constantly on the move and want to live their day with flexibility.
„I’m really excited to bring the 740 to life in the current Foot Locker campaign,“ says Brink. „I love the sporty and stylish design. It’s the perfect sneaker for both dressy and casual wear.“
The original 740 was an everyday running shoe, worn by many until the last mile. The long-time fan favorite returns from the archives, combining familiar elements of 2000s running aesthetics—open-knit mesh upper, segmented midsole, and streamlined silhouette—with modern accents like two-tone mesh and bold overlays that give the 740 a unique visual identity.
The 740 is available in Shoreline Blue/Dark Shoreline Blue/Black/Silver Metallic and Washed Burgundy/Pink Taffy/Black/Sea Salt. The collection is available exclusively at Foot Locker stores worldwide and online since Thursday, June 17, in adult (€119.99) and kids (€99.99) sizes.
