MR PORTER presents Pre-Fall: a curated late-summer edit crafted to carry tastemakers through the season’s final days. The campaign blends relaxed, effortlessly versatile yet refined pieces that capture the easygoing elegance of late August, with a subtle nod to the transition ahead.
With a focus on lightweight fabrics, soft tailoring and sun-washed palettes, the campaign champions comfort and sharpness in equal measure. Think breathable layers, casual shirting and relaxed trousers, all crafted to move seamlessly from sun-drenched afternoons to cooler evenings.
Campaign highlights include laid-back denim from Brunello Cucinelli, relaxed shirting from AGOLDE and graphic tees from Cherry Los Angeles – perfect for when the sun begins to dip. Layering takes centre stage as we edge towards autumn: look to Stone Island’s translucent cotton moleskin anorak for a technical twist, or the wool-linen blazer from Maison Margiela for elevated late-summer style. Bottega Veneta showcases its signature intrecciato detailing through a canvas jacket, cotton-jersey tee and iconic messenger bag, offering a tactile edge to relaxed silhouettes.
Footwear and accessories are equally on point – from Jil Sander’s contemporary penny loafers to chunky silver jewellery by John Hardy, and understated essentials from mfpen. Additional pieces from Nili Lotan, Umit Benan and Sacai’s collaboration with Levi’s all perfectly suit the season’s softer, looser approach to dressing.
“Our Pre-Fall campaign is a showcase of trans-seasonal dressing designed to take you into the cooler autumn months. Highlighted by the main collections which will debut from September onwards, alongside staples which can be easily layered into your existing wardrobe.” says Daniel Todd, Buying Director at MR PORTER.
