MODUS VIVENDI introduces the Varsity Line from its FW 26/27 Collection, brought to life through Joga Bonito, a vibrant new campaign inspired by the rhythm, freedom and joy of Brazilian football.
Welcome to Brazil, where football is more than a game — it is rhythm, joy and a way of life. Joga Bonito captures that unmistakable energy through a playful and expressive celebration of movement, connection and confidence. Inspired by the colour, freedom and spontaneous spirit surrounding Brazilian football culture, the campaign embraces good vibes, bold attitude and the simple pleasure of playing together.
At the heart of the campaign is the MODUS VIVENDI Varsity Line, where timeless athletic influences meet a fresh, contemporary attitude. Drawing on classic varsity aesthetics and the graphic impact of colour blocking, the collection brings together vivid Red, Blue and Yellow, contrasted with distinctive Black and White details for a strong, unmistakably sporty identity.
The line features essential men’s underwear silhouettes including the Jockstrap, Brief and Boxer, each designed with a confident masculine fit and a dynamic athletic edge. Strong colour combinations, clean lines and retro-inspired detailing give the collection a character that feels both nostalgic and resolutely modern.
Crafted from soft cotton-elastane jersey fabric, the Varsity Line combines comfort, flexibility and freedom of movement, making each piece suited to both everyday wear and active lifestyles. The fabric is knitted according to GOTS standards, while dyeing and washing are carried out in compliance with OCS requirements.
Through Joga Bonito, MODUS VIVENDI transforms the Varsity Line into an invitation to move freely, play confidently and embrace colour without restraint. The campaign channels the heat, spontaneity and collective energy of the football pitch into a story of personal expression and contemporary masculinity.
