MODUS VIVENDI presents Staple Line & the Let Me Be Ur Underwear Campaign

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MODUS VIVENDI, known for its commitment to sustainability, proudly introduces the Staple Line and „Let Me Be Ur Underwear“ Campaign as part of its Spring – Summer 2024 Collection.

Moreover, MODUS VIVENDI is proud to announce the „Let Me Be Ur Underwear“ Campaign, which celebrates the versatility and confidence that comes with wearing Staple designs. The campaign features a series of vignettes portraying a man in various roles – as a businessman, a biker, a fireman, and a soccer player – all while sporting Staple underwear.

The campaign challenges traditional stereotypes about men’s underwear, featuring a series of figures showcasing a man in various roles – as a businessman, a biker, a fireman, and a soccer player – all while wearing Staple designs. The main goal of the campaign is to break the norms and redefine what it means to wear men’s underwear. We want to show that underwear is more than just a garment – it’s a statement of confidence and individuality. This campaign seeks to highlight that, regardless of the role you play in life, MODUS VIVENDI Staple designs are there to support you every step of the way.

MODUS VIVENDI Staples epitomize the essence of basic underwear, offering unparalleled comfort and timeless style. Crafted from 100% eco-friendly cotton fabrics, these designs are not only gentle on the environment but also provide a soft and breathable feel against the skin, ensuring all-day comfort and support.

Featuring classic cuts and a snug fit with a comfy pouch, MODUS VIVENDI Staple briefs and boxers are the perfect foundation for any outfit. Available in a range of versatile colors, these designs are suitable for every occasion, whether you’re at work, hitting the gym, or simply relaxing at home.

MODUS VIVENDI’s Staple Line is designed to elevate the everyday wardrobe, providing our customers with underwear that seamlessly combines style and comfort. Each design is knitted according to Global Organic Textile Standard (GOTS) specifications, ensuring the highest quality and sustainability standards are met.