Switzerland’s popular shopping destination welcomes MCM to its newly renovated luxury boulevard, the renowned department store in a prime location that has been offering visitors an extraordinary experience of the world of fashion and pleasure for over 130 years. From May 8th to August 31st, an exclusive pop-up store will offer fashion enthusiasts and interested customers the opportunity to experience MCM’s latest designs up close, including the Fall/Winter 2024 collection with the theme “FROM MUNICH TO MARS“.

A testament to innovative design and exquisite craftsmanship, the latest MCM collection offers a stylish journey to Mars. The offering ranges from the latest Himmel, Lauretos and Diamond collections to the timeless Visetos range and our electrifying collaboration with DJ Honey Dijon. The exclusive pop-up between Bahnhofstrasse and Löwenplatz will also present the innovative collaboration “MCM x Harper Collective”, which will be available from July 2024. In addition, special product highlights are offered that are only available in the globe and demonstrate the diversity and innovative strength of MCM. In the heart of Zurich, two international trendsetters are coming together for a limited period of time and are offering MCM fans another location in the urban city center in addition to the Zurich flagship store at Münsterhof 13.