Just in time for the back-to-school season, MCM presents its latest campaign: a visually stunning series that reinterprets everyday life through a unique blend of hyperreal 3D elements and AI-generated collages. The campaign showcases MCM’s latest collection of bags, watches, and accessories in bold, oversized compositions staged against surreal lunar and cosmic landscapes. This concept transforms everyday items into extraordinary elements of a science fiction narrative.
An oversized watch and a phone case act as modes of transportation orbiting a distant planet, a backpack bursts through the stratosphere as a spirited meteor, and a tote bag is brought home on a spaceship. This innovative approach uses the aesthetic of space as a metaphor for personal journeys and new beginnings that come with returning to everyday life.
Highlights from this campaign include the Large Aren School Tote, which impresses with its timeless design and the signature cognac Visetos monogram on canvas. This spacious tote bag offers a generous interior, ideal for documents, laptops, and everyday essentials, and features the iconic logo brass plate, carry handles, an exterior pocket, and an interior pocket. For those seeking a hands-free option with equally robust functionality and sophisticated design, the Medium Stark Backpack is the forward-looking everyday companion.
Building on the functional foundation of its predecessors, it offers zippered side exterior pockets for secure storage, a zippered front pocket, and an interior laptop compartment.
In addition to accessories, MCM’s back-to-school offering also includes a selection of ready-to-wear pieces, including lightweight T-shirts, vests, and cargo pants that combine functionality and comfort with MCM’s unmistakable design codes.
