With its Ultra campaign, MAUI JIM Eyewear opens a new chapter, underscoring its commitment to authentic nature experiences.
In a future increasingly dominated by artificial representations, the brand consciously embraces the power of reality. Thanks to its innovative lens technology, Maui Jim delivers a visual experience with exceptional color depth, clarity, and detail.
The new Ho’okipa Ultra G and Ho’okipa R Lite models further emphasize this message and consistently pursue the core principle of clarity – made possible by the proven PolarizedPlus2 technology.
The Ho’okipa Ultra G represents a sporty, frameless evolution of the classic. Its design has been specifically optimized to improve ventilation and minimize fogging during outdoor activities. The impact-resistant Maui Ultra lens is also available in an optional photochromic version, which adapts flexibly to changing light conditions, further enhancing visual comfort.
The Ho’okipa R Lite, on the other hand, impresses with its full-rim design and combines ultra-lightweight yet exceptionally durable Maui Ultra lenses with enhanced coverage and stability – ideal for athletic activities. Equipped with photochromic Maui HT Green Bi-Gradient lenses, this model combines adaptive, light-sensitive technology with PolarizedPlus2 technology. The lenses dynamically adjust to changing light conditions, transitioning from category 2 to category 3 depending on the intensity, making them perfectly suited for all-day wear from morning till night.
