A warm afternoon in the Parisian suburbs.
The sun shines beyond the window where the gardener is watering the freshly cut grass. The Le Corbusier villa is quiet, still, each room has a different scent, a different purpose. The sound of water spilling from a bath carries down the stairs. Splashed puddles cool on the tiled floor, steam rises from the crackling bubbles, and reflections become trickling shadows in the fogged-up mirror.
LOEWE Brand Ambassador Jamie Dornan and Sophie Wilde star in the LOEWE Perfumes 2024 campaign. Set just outside Paris, at the modernist masterpiece Villa Savoye, what unravels is a tensity of quotidian scenes whirling together with beauty and attraction, whilst simultaneously straddling undercurrents of the natural world that seep in through the windows. Captured by photographer and director David Sims, we become voyeurs of desire and ambiguous emotion, jarred together within an enclosed space.
The campaign includes two hero LOEWE Botanical Rainbow scents. Dornan reclines
in the bathtub of the villa with a flask of LOEWE Esencia EDP. Wilde lays atop cool tiled surfaces with LOEWE Agua Drop. Elsewhere we see the LOEWE Un Paseo por Madrid Prado, one of the latest additions to the Un Paseo por Madrid Collection of unisex fragrances inspired by the vibrant lifestyle and multi-layered culture of Madrid, LOEWE’s founding home city. Named after the renowned museum, LOEWE Prado evokes an escape into elysian nature featuring aromatic, woody and ambery notes of chamomile, clary sage, cassis and lychee. Also featured is the evocative and compelling LOEWE Un Paseo por Madrid Doré, taking its name from Madrid’s iconic modernist Doré cinema, with floral, aromatic and woody notes of rose, amber and patchouli.
The LOEWE Textura Collection of scented candles makes its debut with three new exclusive floral scents each encapsulated in artisanal ceramic vessels with unique glazes and finishes that celebrate the innate spontaneity and beauty of the natural world. Mimosa is aquatic and juicy and arrives in a mottled pot with unique yellow markings referencing the flower’s inflorescences. Tuberose is an immersive floral scent presented in a tactile, bone-coloured pot referring to the plant’s colloquial name, ‘bone flower’. While Dendrochilum Orchid, a bright floral fragrance is contained in a dramatic granite black vessel with a raw, matte finish and tonal black wax.
About the Botanical Rainbow
LOEWE’s entire range of nine iconic fragrance families compose the ‘Botanical Rainbow’: a bold, inclusive and colourful collection inspired by nature and defined by a single block-shaped bottle design by Jonathan Anderson. Rendered in a kaleidoscopic array of colours—each expressing the unique personality of the scent within—the Botanical Rainbow’s scents are highly collectable and often complementary, capturing myriad emotions, moods and attitudes designed to enhance daily life. Further emphasising the link between the perfumes, the importance of craft and the beauty of nature, a tactile wooden cap tops every bottle.
About LOEWE Home Scents
The LOEWE Home Scents collection is a range of fragrances, each crafted as an authentic olfactory portrait of a single plant, flower or herb—Honeysuckle, Ivy, Tomato Leaves, Marihuana, Cypress Balls, Beetroot, Oregano, Cucumber, Orange Blossom and Incense. Available as Scented Candles in three sizes, Room Sprays, Room Diffuser Sets and sculptural Wax Scented Candleholders, selected fragrances are also available as Liquid and Solid Soaps.
