Confident, proud, and stylish—gray hair makes a statement. This hair color has long since shed its former, rather dusty image. Instead of hiding, gray hair can now shine—in the most beautiful silver shades, for a grand entrance in your golden years. John Frieda launches the Shimmering Silver range for radiant, healthy gray, consisting of shampoo and conditioner. A vegan-formulated duo that tells a story of proudly wearing gray hair. #hairytales
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The structure of gray hair: Gray hair develops because the melanocytes (pigment cells) in the hair follicles gradually stop producing melanin. This means that the pigment that makes hair brown, blonde, black, or red is missing. Without melanin, the hair structure changes – gray hair often becomes more porous, brittle, and prone to dryness. Many people perceive it as „thicker“ or „wirier,“ which is due to the protective cuticle becoming more irregular. This makes the hair feel coarser, even if the diameter of individual hairs is not necessarily larger.
Color also plays a role:
As the hair surface becomes more irregular, gray hair no longer reflects light as well – it appears duller or „matter.“ Because gray hair no longer contains pigment, it is also more sensitive to external influences such as nicotine, sun, pollution, or even shampoos – which can lead to a yellow tint. But these challenges can be solved with two tubes of John Frieda Shimmering Silver, which help transform gray hair into healthy, shiny, and uniquely silver-radiant hair.
Moisture Lock:
Powerful polyols (a type of sugar alcohol) attract water and lock it into the hair. They penetrate the hair cuticle during the shampoo process and form hydrogen bonds with the hair fibers within the protein strands. This replaces lost moisture, making the hair softer and more flexible to reduce breakage. With continued use of shampoo & conditioner, the polyols lock into the hair fiber, providing long-lasting moisture retention. Shampoo & conditioner are also enriched with Indian mulberry extract, which locks in moisture and creates an additional protective barrier for softness.
Surface Shine:
The included SilverGloss™ technology transforms naturally dull, wiry gray hair into a bright, luminous silver thanks to a combination of moisture-locking and shine-enhancing polyols and a lightweight silicone oil. A lightweight dimethicone acts as a high-shine, light-refracting silicone oil. This works in conjunction with a positively charged cationic conditioner that attaches to the negatively charged hair surface, smoothing damage and creating a more reflective surface. This combination of ingredients creates a high-shine effect on the hair cuticle, giving the hair a radiant silver sheen.
Color brilliance:
Violet pigments work by diminishing and neutralizing yellow tones naturally occurring in gray hair. This makes the color cooler and gives the hair a shinier, more vibrant appearance. The result is a beautiful, radiant silver sheen.
Shimmering Silver Shampoo
Shimmering Silver Shampoo combines SilverGloss™ technology with Indian mulberry extract to draw moisture into the hair, locking it in and creating a barrier that keeps it soft and manageable. Additionally, violet pigments tone and neutralize the yellow tint that naturally occurs in gray hair. The result? A cooler color with a more vibrant finish for a beautifully bright silver shine. The shampoo should be used daily until the desired level of tone is achieved.
Shimmering Silver Conditioner
The Shimmering Silver Conditioner combines SilverGloss™ technology with light conditioning ingredients and works in synergy with the shampoo to leave hair shiny and hydrated. Use with every shampoo for optimal lightening and neutralization.
