One of London’s most exciting and talented emerging rappers JatzDaKid comes through with his first release
of the year ‘This Is The Place’ and it’s a step up from anything we’re hearing in the game right now.
The single sees Jatz in his element, freestyling and singing over a trippy and atmospheric trap beat, delivering his trademark trip hop style that has seen him develop a strong and devout cult fan base. The track is accompanied by a The Doors-esque video which shows Jatz fly out to LA, followed by videographer Casper
Masi, as he stumbles through Hollywood Boulevard and finds himself trekking through the desert with classic Jatzdakid style.
Having only begun to take music seriously 2 years ago after being kicked out on the streets, 2018 was a huge
stepping stone for Jatz; dropping project ‘Just Another Kid’ featuring Octavian, TysxnRxmain and more, with his lead single ‘4’ racking up 50k streams on Soundcloud alone. He’s also gone on to collaborate with some of the UK’s more hyped artists such as Capo Lee, Kadiata, Vinch and House of Pharaohs members
Sam Wise, Blaze YL and Bandanna and has thus fast become prolific in London’s underground scene.
One of his most remarkable moments last year was a support slot for New York rapper and international
success Jay Critch at Camden’s Electric Ballroom – as one of the first acts to hit the stage, Jatz’ presence was electrifying and his performance was so big that his name quickly circulated in the industry as one of London’s most exciting and sort-after emerging artists. Similarly, he later supported Tekashi 6ix9ine where his energy almost matched the colourful headliner himself.
Additionally, as 1/4 of his own label Finesse The World Records alongside his close friends and fellow artists WzrdYoshi, TysxnRxmain and Jaegar, their success is fundamental, from tearing up their first headline show in Paris in 2017, the rest is history. Jatz states “I feel like every year, you’re fighting with a huge number of artists around the world trying to create a new sound, new wave, new whatever you call it…so I’ve taken
these small but important steps that stay true to myself and my wave”.
With this latest release, Jatz is pushing the boundaries and continuing down the path he’s become most known for – creating exciting new sounds. His unmatchable stage presence and energy against his effortless flow is the formula of a winner. We’re really excited about this one, be sure to keep locked in with his movements this year – there’s plenty more to come.