The hair care brand Herbal Essences is now turning hair washing into a feel-good experience again with four new care lines. The products not only care for the hair, but are also proven to improve your mood with their new, irresistible scents1. The focus is on the Blossom Gentle variant with the scent of roses – the shampoo, conditioner and hair mask have a unique aroma of real rose essence that invigorates the senses and gets you ready for the day. The nature-inspired care line is completed by three additional variants: relaxing lavender, regenerating aloe vera and restorative argan oil. All Herbal Essences products are vegan and certified as cruelty-free by PETA (People for the Ethical Treatment of Animals).
Petal-soft with a rose scent is the main variant of the new hair care collection from Herbal Essences. Every drop of the shampoo, conditioner and hair mask is enriched with Rose Absolue – a unique and luxurious essence of real roses that is almost impossible to reproduce and is valued by many of the world’s leading perfume houses.
The wonderful scent immediately transports you to the famous, picturesque rose fields of Grasse in France, where the flowers are picked by hand. The invigorating properties of the Blossom Gentle line with the scent of roses make your morning routine a special experience: after washing your hair, your hair feels cared for and as soft as a blossom2 – for a perfect start to the day. Loic Bisceglie, master perfumer behind Herbal Essences‘ new rose scent, explains:
“There is a reason why Rose Absolue has become a firm favorite among perfumers. The aroma combines natural, sweet warmth, intensity and balance. At the same time it has an invigorating effect on the senses. So we love using this.”
This unique rose scent, the centerpiece of the new collection, is complemented by three additional variants, each with its own olfactory experience that evokes different positive properties.1 In addition to the invigorating rose scent, restorative argan oil, regenerating aloe vera and a relaxing lavender scent complete the range.
Behind the development of these products is a team of experts who have carried out intensive scientific studies. The results speak for themselves: The new Herbal Essences collection nourishes hair up to three times better than an average shampoo2, while the scents are proven to improve mood.1 The mood-enhancing range includes a pampering, silicone-free shampoo, a conditioner that can also be used as a leave-in and, for two lines, a restorative hair mask.
Herbal Essences Gentle flowers with a rose scent
Shampoo, conditioner and hair mask of the Blossom Gentle variant with a rose scent transform dry strands into wonderfully nourished, silky hair and, thanks to the addition of real rose essence, give an enchanting rose scent that is guaranteed to put you in a good mood.1 The silicone-free shampoo cleans and nourishes the hair. The conditioner, which can also be used as a leave-in, and the hair mask provide intensive care and leave a silky-soft feeling.
Herbal Essences Repair Argan Oil
The Repair Argan Oil variant, which was specially developed for damaged hair, provides pure care and regeneration. The shampoo is silicone-free and provides deep cleansing and care. The conditioner – which can also be used as a leave-in – and the hair mask provide intensive care, leave a supple feeling and give the hair shine.
Herbal Essences Moisture Aloe Vera
The hydrating power of aloe vera is bundled in the moisture variant. Shampoo and conditioner provide dry hair with deep moisture while soothing the scalp. They contain neither silicones nor sulfated surfactants. The shampoo cleanses and nourishes the hair, while the conditioner, which can also be used as a leave-in, provides an extra dose of moisture.
Herbal Essences Gentle cleansing and anti-frizz with lavender scent
Shampoo and conditioner of the Gentle Cleansing and Anti-Frizz variant with a lavender scent ensure soft hair without frizz. By adding real lavender essences from French Provence, the products also have a calming effect on the senses. The silicone-free shampoo gently cleanses the hair. The anti-frizz conditioner can also be used as a leave-in and gives the hair a wonderfully soft feeling.
1 Herbal Essences has conducted multimodal scientific research to demonstrate mood improvement after using the new range of products. Most notably, these include a proprietary nonverbal study, a physiological monitoring pilot study to assess the body’s internal arousal (measured by factors such as galvanic skin response and pulse), and an electroencephalography pilot study to examine brain wave activity.
2 Measurement and determination of hair softness using wet and dry combing techniques.