Elizabeth Arden, the heritage skincare brand known for its iconic beauty classics, introduces two new skincare innovations that deliver intense hydration and restore plumpness to the skin. The Hyaluronic Acid + Peptides Ceramide Capsules Hydra-Plumping Serum and the accompanying Hydra-Plumping Water Cream are based on the proven original formula and have been further enhanced with highly effective, hydrating ingredients. Both products support the skin’s natural hyaluronic acid synthesis, resulting in visibly smoother and fuller skin. These innovative skincare formulas integrate seamlessly into your morning and evening routine, making them the perfect addition to any skincare routine. They also contain Size-Shifting Hyaluronic Acid Technology, a peptide complex to support natural collagen, and 80% more hyaluronic acid than the original formula for visibly increased volume and firmness.
Hyaluronic Acid + Peptides Ceramide Capsules Hydra-Plumping Serum
This innovative formula combines state-of-the-art size-shifting hyaluronic acid with collagen-boosting peptides to deliver targeted hydration and visibly plump the skin. Thanks to the ultrafine micro-HA molecules, 500 times smaller than conventional hyaluronic acid, the active ingredient can penetrate deep into the skin’s uppermost layers and smooth the skin from within. At the same time, natural hyaluronic acid synthesis is stimulated and moisture is retained long-lasting, while the peptide complex supports collagen production and provides increased firmness and volume. Each biodegradable capsule is pre-dosed, ensuring maximum purity and effectiveness with every use. The result: visibly firmer facial contours and instantly plumper-looking skin, as confirmed by 100% of users. *
Hyaluronic Acid + Peptides Ceramide Hydra-Plumping Water Cream
Elizabeth Arden’s new Water Cream is formulated to instantly firm, deeply regenerate, and intensely hydrate the skin, revealing a plump, smooth, and refreshed complexion. With an ultra-light, water-based texture and innovative HA + Peptides technology, it combines next-generation hyaluronic acid with collagen-boosting peptides to deliver optimal hydration for up to 240 hours. 96% of users report a noticeably firmer skin feel. 93% report a more radiant complexion. **
The highlight of the formula is 5D Hyaluronic Acid Technology. Five different types and molecular weights of hyaluronic acid penetrate deep into different skin layers, providing instant and long-lasting hydration. Phytoceramides strengthen the natural skin barrier, retain moisture, and support the synthesis of collagen and proteins, while more than 16,000 peptides firm the skin’s structure and preserve its youthful elasticity.
„At Elizabeth Arden, we pride ourselves on continually improving our products and driving change in skincare. Hyaluronic acid has become an essential part of many people’s daily routine. We’re excited to introduce our advanced HA + Peptides technology, designed for even better results,“ said Susan Zuckerman, Vice President of Global Marketing, Skincare and Color Cosmetics at Elizabeth Arden.
* Based on a clinical study with 34 women.
** Based on a consumer study with 57 women.