FILA presents the FW25 campaign „Classics Reimagined“ – a creative fusion of iconic styles, classic photography, and innovative AI technology. Created in collaboration with Highsnobiety, the campaign bridges the gap between tradition and the future.
Inspired by Italy’s urban energy and cultural diversity, the new collection takes tracksuits, polo shirts, and knitwear to the next level – with a modern interpretation, a clear focus on high-quality materials and sporty elegance.
