Casio launches G-SHOCK × Pokémon watch

CASIO Europe today announced the launch of the GA-110PKM, a new shock-resistant G-SHOCK watch created in collaboration with Pokémon. Pokémon is a globally popular phenomenon that has captured people’s hearts across generations; this collaboration also celebrates the brand’s upcoming 30th anniversary in 2026.

The GA-110PKM-7AER is a playful, shock-resistant watch featuring various design elements inspired by the world of Pokémon.

The new model is based on the GA-110, known for its distinctive, large case and three-dimensional dial design. The hands, buttons, dial, and bezel feature red, green, and blue accents—a nod to the iconic colors of the original Pokémon video games released starting in 1996. The small dial at the 9 o’clock position evokes a Poké Ball, while the hands are meticulously designed to resemble Pikachu—viewed from behind.

The strap features 30 Pokémon as a special tribute to the brand’s 30th anniversary. Distributed across the strap are the first partner Pokémon from the Kanto through Paldea regions, along with Pikachu and Eevee. The strap loop also depicts Mew—a Mythical Pokémon said to carry the genetic code of all Pokémon. The case back is engraved with a special Pokémon logo commemorating this 30-year milestone.

The packaging is also special: the outer box displays all 30 Pokémon, and part of the packaging is designed to look like a Poké Ball.

This special timepiece celebrates 30 years of Pokémon—a fantastic companion for all Pokémon Trainers embarking on new adventures and journeys of discovery wherever they go.