BOSS Fragrances is expanding the BOSS Bottled fragrance family and transcending existing boundaries with a new olfactory signature. BOSS Bottled Beyond is the first exclusive Eau de Parfum with ginger and leather notes, where opposites meet in harmonious interplay. Perfectly blending innovation and performance, the new fragrance blurs the lines between exclusive craftsmanship and the charm of a blockbuster. The duality of these unique ingredients, also expressed in the BB monogram on the bottle, evokes double motivation and double success.
BOSS Bottled is a true success story. With the launch of the first gourmand fragrance for men in 1998, BOSS significantly shaped the men’s fragrance market. With its confident and modern, stylish and distinctive character, the fragrance family has long embodied the temperament of the BOSS man. Since the launch of the iconic original fragrance, the BOSS brand has evolved—and so has its understanding of success. Today, success no longer just means achieving personal goals, but also paying tribute to like-minded individuals.
Three new faces embody the feeling of connection among men
From the big stage to the authentic connection with fans – BOSS RECOGNIZE BOSS. Bradley Cooper, Maluma, and Vinicius Júnior are three outstanding talents who are the new global faces of BOSS Bottled Beyond. These inspiring talents are among the best in their field, having risen to the top of the film, music, and sports industries, respectively. Now, they embody the essence of connection among men in the new fragrance campaign, demonstrating how BOSS men find inspiration and become inspirations for others.
Strong duality, strong performance
The first premium fragrance with ginger and leather notes is characterized by two clear facets of sensuality: fresh and electrifying on the one hand, and intense and sensual on the other. The duality of these two ingredients breaks with the strict division into top, middle, and base notes and forms two impressive main accords that defy the traditional fragrance pyramid. The stimulating ginger accord gives the fragrance a lively, spicy, and aphrodisiac dimension, providing a unifying, intense freshness. Thanks to the innovative SFE (Supercritical Fluid Extraction) technology used to extract these specific ginger notes, the ingredient impresses with a new, long-lasting fragrance profile.
The sensuality of grained leather, directly inspired by niche compositions, provides a special refinement – with a warm, addictive aftertaste and an almost enveloping effect.
In contrast to the classic structures of the fragrance pyramid, these two accords open the fragrance together and linger until the end, creating a composition that is both understandable and relatable.
The fragrance’s performance also goes beyond the usual. The concentration is significantly higher than that of a regular men’s eau de parfum and comparable to a cologne or absolute. The formulation also contains a sugar-based technology patented by Coty that acts as a natural fragrance fixer. This prolongs the fragrance’s signature – for a long-lasting fragrance experience.
Premium ingredients, high concentration, and high-performance technology: This eau de parfum exemplifies quality and value that exceed all expectations.
The ginger-leather duality unfolds in perfect harmony for an elegant yet long-lasting result. This olfactory balance is also reflected in the BB monogram—a hallmark of the BOSS brand and a symbol of the fragrance’s balance.
The „BOSS RECOGNIZE BOSS“ concept is also reflected in the three DSM-FIRMENICH master perfumers behind BOSS Bottled Beyond. They each brought their own personal expertise to the collaboration and were inspired by each other’s approaches. Daphné Bugey was responsible for the initial concept of the fragrance. Her vision was a clean, yet elegant collision that redefines masculinity and bridges the gap between the world of niche perfumery and the appeal of a blockbuster. Frank Voelkl, a German native and New York resident, contributed European craftsmanship and a deep knowledge of the American market, ensuring elevated sophistication and long-lasting appeal. Bruno Jovanovic shaped the concept with his technical expertise to push boundaries and set new standards in the fragrance’s performance.
