With the SS26 collection, Pepe Jeans London looks forward while simultaneously looking back at what makes denim relevant today. Clean fits, a diverse range of washes, and a palpable focus on comfort define a season positioned at the intersection of everyday life, movement, and style-consciousness.
Here, denim is not reinvented, but rather reimagined—as a versatile garment that evolves and adapts alongside its wearer.
WASHES IN FOCUS
A summery palette balancing lightness and depth.
The collection spans a broad spectrum of washes, ranging from crisp whites and warm ecru tones to washed-out pastels, and extending to authentic vintage blues and modern indigo.
The finishes are deliberately designed to look lived-in: faded effects, subtle whiskering, and precise vintage treatments lend depth to the styles without appearing overdone. This range is complemented by clean rinse looks as well as darker shades of black and gray—tones that introduce fresh accents, particularly within the shorts lineup.
NEW SILHOUETTES
Between precision and a new sense of ease.
The fits are visibly evolving. Slim and Tapered styles remain key constants, yet they are now complemented by more relaxed, expansive silhouettes.
New menswear fits—such as Cash, Byron, and Dalston—introduce greater volume and a more fluid line to the collection. Similarly, models like Helix and Bexley embody a more modern, relaxed silhouette.
In womenswear, too, the focus is shifting toward Straight, Wide, and Loose fits. Models such as Mary, Lexa, and Venus—along with Jaimy, Nicky, and Hazel—strike a modern balance between structure and movement.
The result: silhouettes that feel effortless and natural to wear, rather than contrived.
SHORTS AS A STATEMENT
Diversity in Form, Fit, and Function
The shorts range is being consistently expanded, reflecting the full breadth of the collection. From sleek, clean silhouettes to relaxed, voluminous shapes, the result is a versatile offering catering to a wide range of wearing preferences and style directions.
SIGNATURE DETAILS
The DNA in the Details
Characteristic back pocket embroideries, iconic hardware, and precise seamwork ensure instant recognition and serve to unify the collection’s diverse themes. It is these details that lend each piece its unique identity—subtle, yet unmistakable.
