With a reimagined olfactory composition and a fresh look, La Bomba takes a powerful new turn. The iconic butterfly-shaped bottle now appears in a deep crimson red, housing an irresistible, opulent fragrance with notes as striking as the bottle itself: it opens with a radiant explosion of juicy wild berries, followed by a lush Venezuelan orchid at the heart. A powerful base of sensual red amber provides an impressive and long-lasting finish.
The Art of Intensity
La Bomba was one of the most sensational fragrance launches of 2025. Now, it gains a new, complementary facet that is equally revolutionary.
„I’ve always loved wordplay, and that’s exactly the idea we wanted to play with when creating this new fragrance,“ explains Carolina A. Herrera, Creative Director of Herrera Beauty. „In Spanish, the word *intensa* describes the strength or depth of a scent, but it also refers to someone who lives and feels everything intensely—someone who is uncompromisingly emotional, perhaps even dramatic. Because deep down, embracing what is considered ‚too much‘ can lead to something truly extraordinary. That is exactly what La Bomba Intensa is: an amplification of the La Bomba spirit and, at the same time, a completely new creation. More theatrical, more passionate, and—naturally—more powerful.“
All in Red
What symbol could better embody change than a butterfly? La Bomba Intensa retains the delicate, butterfly-shaped glass bottle silhouette that instantly commands attention—now clad in an intense raspberry red. This rich hue is pure Herrera: the House’s most iconic color since its inception, forever linked to Carolina Herrera’s bold vision of beauty, fashion, and style.
The cap—a jewel-like design element reminiscent of polished pink onyx—has also been reimagined in raspberry red. It makes a clear statement: no one wears red to go unnoticed.
In the campaign, model Vittoria Ceretti—the ultimate La Bomba muse—embodies the fragrance’s bold spirit in striking looks by Wes Gordon. Her styling celebrates confidence, visibility, and the freedom to express oneself in all one’s facets.
A fragrance full of passion and intensity
La Bomba Intensa shares the emotional energy of the original but takes the intensity a step further. Amber lies at the heart of the composition.
„Amber has always highlighted the boldest and most fascinating side of a fragrance,“ says Carolina A. Herrera. „Here, we’ve combined it with our signature floral notes to create something unforgettable and expressive.“
The olfactory journey—crafted by master perfumers Christophe Raynaud, Louise Turner, and Quentin Bisch—unfolds as a vibrant adventure. It begins with juicy red berries that instantly ignite the senses with fruity energy. At the heart, a Venezuelan orchid reveals its floral richness. The finale brings it all together with red amber, creating a warm, powerful presence and leaving behind an intense, dramatic, and daring trail.
La Bomba Intensa is a fragrance that demands attention. It leaves a theatrical, bold intensity that is impossible to ignore.
A new way to wear fragrance.
The La Bomba Ring transforms fragrance into an accessory—designed to be worn on the finger and expressed through every movement. The compact 11ml miniature is perfect for carrying with you and touching up the scent throughout the day or evening. Reimagined as a ring, the La Bomba miniature becomes part of your gestures—designed to accompany you and be reapplied at any moment. Worn like a piece of jewelry, the ring sits comfortably on the finger without slipping.
